Director of Demand Generation

December 3

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Foley

WebsiteLinkedInAll Job Openings

Drug & Alcohol Testing • Employee Background Checks • Employee Monitoring • Social Media & Digital Activity Screens • Transportation Factoring

201 - 500 employees

Founded 2000

🚗 Transport

📋 Compliance

🎯 Recruitment

Description

• As the Director of Demand Generation, you will be responsible for developing and executing strategies that drive measurable revenue growth. • Drive alignment with Sales, Customer Success, and other key stakeholders to ensure a unified approach to lead generation and customer engagement. • Oversee Product Marketing, Program Management, and Digital Marketing teams, ensuring cohesive, data-driven execution of demand generation campaigns. • Implement and optimize Account-Based Marketing (ABM) strategies to target high-value accounts and drive conversion. • Own the end-to-end lead generation process, including lead scoring, nurturing, and pipeline management. • Collaborate with content and creative teams to create high-impact marketing assets that resonate with target audiences. • Stay ahead of industry trends and advancements in demand generation strategies, ensuring Foley remains competitive in a dynamic market.

Requirements

• Proven experience (5+ years) in a Demand Generation or Revenue Marketing leadership role within a vertical SaaS or technology company. • Expertise in building and executing ABM strategies and working with marketing automation and CRM tools like Salesforce, HubSpot, and 6sense. • Strong track record of driving measurable results in alignment with revenue teams, including Sales and Customer Success. • Excellent leadership skills, with experience managing cross-functional teams. • Insatiable curiosity for testing, measuring, and iterating ideas to refine and optimize marketing performance. • Data-driven mindset with the ability to analyze campaign performance and translate findings into actionable insights. • Strong communication and interpersonal skills, with the ability to work collaboratively across departments.

Benefits

• 3 medical plans to choose from • 2 level dental plans • 2 level vision plans • Generous vacation, sick, and personal time off • 401K plan with a match