Director of Demand Generation

December 3, 2024

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Foley

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Foley is a company offering a comprehensive platform that assists businesses in managing hiring, onboarding, compliance, and risk mitigation. With a focus on DOT compliance, Foley provides advanced software solutions to avoid violations and streamline operations for transportation and related industries. Their platform "Dash" allows companies to integrate employee onboarding, compliance management, data monitoring, and background checks in a seamless manner. Foley serves a wide range of industries including transportation, utilities, construction, and more, helping businesses maintain safety standards and regulatory compliance. With 30 years of experience, they are dedicated to reducing risk, improving efficiency, and supporting growth for businesses of all sizes.

Drug & Alcohol Testing • Employee Background Checks • Employee Monitoring • Social Media & Digital Activity Screens • Transportation Factoring

201 - 500 employees

Founded 2000

🚗 Transport

📋 Compliance

🎯 Recruitment

📋 Description

• As the Director of Demand Generation, you will be responsible for developing and executing strategies that drive measurable revenue growth. • Drive alignment with Sales, Customer Success, and other key stakeholders to ensure a unified approach to lead generation and customer engagement. • Oversee Product Marketing, Program Management, and Digital Marketing teams, ensuring cohesive, data-driven execution of demand generation campaigns. • Implement and optimize Account-Based Marketing (ABM) strategies to target high-value accounts and drive conversion. • Own the end-to-end lead generation process, including lead scoring, nurturing, and pipeline management. • Collaborate with content and creative teams to create high-impact marketing assets that resonate with target audiences. • Stay ahead of industry trends and advancements in demand generation strategies, ensuring Foley remains competitive in a dynamic market.

🎯 Requirements

• Proven experience (5+ years) in a Demand Generation or Revenue Marketing leadership role within a vertical SaaS or technology company. • Expertise in building and executing ABM strategies and working with marketing automation and CRM tools like Salesforce, HubSpot, and 6sense. • Strong track record of driving measurable results in alignment with revenue teams, including Sales and Customer Success. • Excellent leadership skills, with experience managing cross-functional teams. • Insatiable curiosity for testing, measuring, and iterating ideas to refine and optimize marketing performance. • Data-driven mindset with the ability to analyze campaign performance and translate findings into actionable insights. • Strong communication and interpersonal skills, with the ability to work collaboratively across departments.

🏖️ Benefits

• 3 medical plans to choose from • 2 level dental plans • 2 level vision plans • Generous vacation, sick, and personal time off • 401K plan with a match