Director - Demand Generation

5 days ago

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51 - 200 employees

☁️ SaaS

💸 Finance

💰 $100M Series B on 2021-11

Description

• Develop and execute comprehensive, engaging demand generation strategies that align with our business goals and target audience • Lead and mentor a small but mighty team of DG specialists • Collaborate closely with sales, product marketing, and other cross-functional teams to ensure alignment and maximize results • Implement and optimize ABM campaigns targeting key accounts and industries • Analyze campaign performance and iterate to maximize pipe creation and movement • Manage and optimize demand generation budget to ensure maximum ROI

Requirements

• 7+ years of strong DG / Growth experience, at least some of which in a demanding high-growth startup, which you enjoyed and excelled at. • 3+ years of people management experience - small teams ok. • A passion for driving measurable results and hitting ambitious KPIs while marketing an exciting disruptor for a vertical industry. • Strong desire to own the pipe number to back into revenue goals at a high-growth startup. • Great presentation and dashboard skills to be able to show your measurable results clearly on a regular basis - be able to tell the bigger-picture story along with the numbers. • Tech stack: Salesforce; Marketo or other email automation; 6sense, Demandbase or other buyer-intent platform

Benefits

• Unlimited Paid Time Off • Work from anywhere in Canada and USA • Health and Dental benefits • Up to $1500 towards IT set up for your home • Up to 2% matching RRSP / 401K • Learning and Development opportunities • Up to $50 USD/ $66.50 CAD towards Internet/Cell phone service