Director of Demand Generation

6 days ago

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BetterCloud

WebsiteLinkedInAll Job Openings

Google Apps • Enterprise SaaS Application • Cloud Technology • Cloud Security • Google Apps Management

201 - 500 employees

Founded 2013

☁️ SaaS

⚡ Productivity

🔐 Security

Description

• BetterCloud is the market leader for SaaS Operations, enabling IT professionals to transform their employee experience, maximize operational and spend efficiency, and centralize data protection. • In this role, you will be responsible for generating demand for our sales organization across all stages of the customer journey (net new sales and upsell / cross-sell). • A successful candidate will be results-driven, and comfortable with both the analytical and creative sides of marketing. • This position will report to our Chief Marketing Officer. • Own key business metrics including leads, lead quality, MQLs, SQLs, Opportunity Creation, and Pipeline Generated. • Lead the demand gen team in development, execution and optimization of all lead generation, nurturing and paid customer acquisition campaigns across all funnel stages. • Demonstrate a strong understanding of key SaaS business metrics, and use those metrics to set target CPA thresholds; experiment with new channels, techniques, and messaging to maximize ROI on paid marketing spend.

Requirements

• 8+ years of experience in a B2B demand generation role • Big picture thinking with meticulous attention to detail; you will need to understand the overall business and marketing strategy, translate that into an acquisition strategy and guide the team through execution • Deep operational experience in multiple areas of demand generation (email marketing, online advertising, analytics, etc.) • Management experience within demand generation or other related areas of marketing • Proven track record of measuring and improving effectiveness of demand generation efforts at each level of the funnel (MQL, SQL, Opportunities, Pipeline), partnering with sales and sales development to improve them, and reporting those results as well as recommendations up to the executive level.