Director - Demand Generation

January 10

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Cambium Learning Group

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Cambium Learning Group is a company focused on providing essential educational solutions through a family of companies. They create experiences designed to help educators and students succeed by leveraging technology, including artificial intelligence and machine learning. Cambium Learning Group's brands are among the most respected in the edtech sector, supporting meaningful work and innovation in education. Their commitment is reflected in their dedication to making every learning moment valuable and impactful.

at-risk and special student populations • reading intervention • math intervention • summer intervention • English language learners

501 - 1000 employees

Founded 2009

📚 Education

🤖 Artificial Intelligence

📋 Description

• Own strategy, spend, and execution for acquisition, demand, and conversion programs to drive penetration in the K-12 market. • Lead, coach, mentor, and guide a team to execute on a high growth demand generation strategy that is full funnel and sophisticated. • Develop and execute effective marketing programs and events to drive marketing interactions and leads with the objective of creating and nurturing sales opportunities from target accounts. • Organize marketing metrics reviews with an eye towards the iterative program optimization. • Closely work with sales leadership to ensure seamless alignment of goals, expectations, and execution. • Set goals and objectives for marketing programs with regard to lead generation, pipeline creation and nurturing, and brand understanding. • Clearly and regularly communicate goals and objectives to stakeholders; and manage and drive marketing and sales funnel systems, analytics, and metrics to optimize and iterate program effectiveness. • Be a key stakeholder in developing the marketing technology stack for all of marketing (e.g. marketing automation, attribution, reporting tools, etc.). • Manage and negotiate publisher and association agreements and contracts in support of national and regional marketing program goals and objectives. • Use sophisticated business intelligence tools such as Salesforce, Eloqua, Tableau to present and review results, adjust budgets, and adapt campaign tactics to optimize delivery of pipeline dollars.

🎯 Requirements

• 8-10 years of experience in B2B demand generation or campaigns marketing, content marketing with demonstrated lead, pipeline and revenue growth, preferably in SaaS; customer success, retention & cross-sell experience a plus. • Bachelor’s degree with a concentration in Marketing, Communications, Advertising, Business or Management. MBA a plus. • Analytical - ability to capture and share key data and insights and use data to drive key marketing strategies and decisions • Self-starter - can take initiative and work independently and proactively to resolve issues, take ownership for tool and process and also thrive in a highly collaborative environment • Creativity – come up with new program ideas, offers, content concepts, promotions and integrated campaigns spanning multiple channels • Highly collaborative - must work well with others across various functions and get things done • Excellent stakeholder management, planning, project management and prioritization skills • Communication skills: Excellent written, verbal and interpersonal communication skills. Willingness to present ideas to diverse audiences, work cross-functionally for results and collaborate with partners • Must have a style that promotes respect, credibility and trust throughout the organization • Experience using Eloqua and Salesforce is considered an significant advantage