Demand Generation Marketing Manager

October 21

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Description

• Tiugo Technologies is a launchpad for new developer platforms, helping software companies accelerate growth. • Develop multi-channel paid media strategies and execute campaigns to deliver brand awareness. • Own optimization, execution, and operations across all paid media and paid search channels to support pipeline growth. • Partner with product marketing, RevOps, design, and other marketing teams to improve lead-to-opportunity conversions. • Understand the full buyer’s journey and drive initiatives for growth marketing. • Test and optimize by channel to maximize the performance of campaigns. • Combine experience, creative thinking, and data-driven insights to recommend paid media activities. • Analyze, proactively communicate, and present results of paid campaigns to stakeholders.

Requirements

• 5+ years B2B performance marketing, digital marketing, or growth marketing role managing $1M+ in ad budget, preferably across multiple brands or products. • Demonstrated success analyzing and implementing paid digital performance media channels, including SEM and display. • Ability to identify and define KPIs and fluency with digital ad channel metrics, measurement, and analysis. • Experience contextualizing performance and results and the ability to offer insights and recommendations based on hard data and heuristics. • Solid understanding of experimentation and A/B testing. • Strong project management skills, and ability to juggle multiple moving parts simultaneously, sometimes with tight deadlines. • While not required, agency experience would be a plus. • Experience with paid social, programmatic display, and YouTube advertising is a huge plus. • Deep understanding of developer communities, preferences, and behaviors is preferred, with the ability to create targeted marketing campaigns that resonate with this audience.

Benefits

• Flexible schedule and the possibility to work fully remotely. • Professional development resources (up to 5 days of additional leave and 6 000 PLN yearly). • LinkedIn Learning access. • Extra leave for Tiugo Day - our company’s foundation day and your birthday. • Access to a mental health and well-being platform with 24/7 dedicated psychological support. • 2 weeks of parental leave for our contractors.