Black & White Zebra is a company that creates content to simplify the complexities of the modern workplace. They focus on empowering individuals by enabling them to showcase their expertise, improve their skills, and build connections. The company offers a multi-property portfolio of influential online brands that provide community memberships, products, and strategic partnerships. This helps professionals gain the knowledge, networks, and tools they need for success. Recognized for their growth and workplace excellence, Black & White Zebra combines the agility of a startup with the creativity of an agency. They emphasize collaboration and innovation within their diverse team.
online media β’ publishing β’ technology β’ community β’ training
January 23
π California β Remote
β°οΈ Colorado β Remote
+4 more states
π΅ $70k - $80k / year
β° Full Time
π‘ Mid-level
π Senior
π SEO Marketing
Black & White Zebra is a company that creates content to simplify the complexities of the modern workplace. They focus on empowering individuals by enabling them to showcase their expertise, improve their skills, and build connections. The company offers a multi-property portfolio of influential online brands that provide community memberships, products, and strategic partnerships. This helps professionals gain the knowledge, networks, and tools they need for success. Recognized for their growth and workplace excellence, Black & White Zebra combines the agility of a startup with the creativity of an agency. They emphasize collaboration and innovation within their diverse team.
online media β’ publishing β’ technology β’ community β’ training
β’ At Black & White Zebra our publications are the cornerstone of our company. On a daily basis, they help people win at work through educational, advisory, thought leadership and relevant content. β’ We build communities through written content, engaging video series, award winning podcasts and highlighting industry leaders. β’ As our portfolio of brands grows in multiple verticals so does our desire to grow our SEO footprint. Our publications and their communities are scaling rapidly and we need an SEO Manager to help us reach our lofty goals. β’ As our SEO Manager, you will play a crucial role in driving the success of our content marketing efforts enabling and driving strategy with the Editors of each publication. β’ You will be fluent in diving deep to understand the search landscape for our publications and be able to direct and prioritise content creation based on cluster development, and business priorities.
β’ 3 - 4+ years of SEO experience developing successful SEO editorial strategies as an SEO Specialist, SEO content strategist, or similar β’ Proven success in driving significant organic traffic growth and achieving ambitious goals - able to show examples of enhancing or building a strategy and how that impacted performance β’ Be grounded in solid SEO content fundamentals and inherently know how each touchpoint impacts our search performance and business goals β’ Internal linking expertise and ideas on how to operationalize a framework at scale β’ Have run and executed content cannibalization analysis β’ Fluency with Ahrefs, SEMRush, Google Search Console, and any suite of tools required to get the job done β’ Strong reporting skills with a visual reporting tool such as Looker studio or similiar β’ Be adept at managing multiple brands/projects and prioritizing your workload
β’ Discretionary bonus β’ Comprehensive benefits package
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