B2B Content Marketing Manager

November 8

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Cahoot

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Description

• Leverage previous inbound and outbound product marketing skills to advance market position. • Develop sales & marketing content and go-to-market strategy for Cahoot. • Partner closely with sales and business development teams to create and execute marketing plans. • Generate a large volume of qualified prospects for sales team to close. • Lead new customer demand generation programs through various marketing channels. • Create compelling content that raises brand awareness and increases site traffic. • Evaluate effectiveness of all online marketing programs.

Requirements

• Minimum of 5 years in product marketing or technology marketing. • Only candidates from the ecommerce and/or logistics industry will be considered. • Excellent writing skills and knowledge of ecommerce industry trends. • Strong strategist/tactician. • Current knowledge of latest industry trends with major search engines, social media and B2B advertising outlets. • Highly knowledgeable about digital B2B lead generation channels like Marketo, SEO, Landing Pages, Google Adwords PPC. • Quantitative skills including ability to monitor budgets, understand return on investment and select relevant data for analyzing future action. • Web Analytics and Reporting skills to create meaningful reports, metrics and dashboards using tools like Google Analytics, SEMRush, MOZ.

Benefits

• Gorgeous ocean front office right on Seaside park. • Easily accessible by public transportation. • Snack filled kitchen and fridge. • Free lunch Fridays. • Monthly company happy hours. • Quarterly company family outings!