Email and SMS Marketing Strategist
November 5
Description
• We are seeking an Email and SMS Marketing Strategist to lead our engagement and retention efforts for online brands. • The ideal candidate will be responsible for developing and executing email and SMS strategies aimed at consistently engaging, converting, and retaining customers. • The role focuses purely on strategy, automation, and behavioral targeting—design tasks are managed by other teams. • Work with multiple design formats, such as .psd, .eps, .ai, and .svg, ensuring proper resolution and quality for both digital and print applications. • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)
Requirements
• Proficiency with platforms like Klaviyo, Mailchimp, ActiveCampaign, or similar tools for setting up and optimizing email/SMS workflows. • Strong organizational skills to manage multiple projects effectively. • Excellent communication skills and the ability to receive and incorporate feedback. • Ability to work under pressure and meet deadlines without sacrificing quality. • Experience with typography and layout design. • Exceptional project management skills, with the ability to juggle multiple campaigns and deadlines. • Strong analytical skills to interpret campaign data and optimize strategies based on performance insights. • Experience in audience segmentation. • Bachelor’s in marketing, business or related field.
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