Email and SMS Marketing Strategist

November 5, 2024

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CallTek

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CallTek is a global leader in white-label technical support and business process outsourcing (BPO) services for technology operators and service providers. With over 19 years of experience, they offer a wide range of solutions including Technology as a Service (TaaS), field service management, network operations center (NOC) support, and remote patient monitoring. CallTek specializes in serving industries such as hospitality, healthcare, and multi-family housing by providing seamless on-site and remote technical support, project management, and customer service. Their extensive network of over 6,000 customer support agents offers 24/7 support in multiple languages, making them a trusted partner in amplifying business operations.

5001 - 10000 employees

Founded 2008

🤝 B2B

📡 Telecommunications

⚕️ Healthcare Insurance

📋 Description

• We are seeking an Email and SMS Marketing Strategist to lead our engagement and retention efforts for online brands. • The ideal candidate will be responsible for developing and executing email and SMS strategies aimed at consistently engaging, converting, and retaining customers. • The role focuses purely on strategy, automation, and behavioral targeting—design tasks are managed by other teams. • Work with multiple design formats, such as .psd, .eps, .ai, and .svg, ensuring proper resolution and quality for both digital and print applications. • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)

🎯 Requirements

• Proficiency with platforms like Klaviyo, Mailchimp, ActiveCampaign, or similar tools for setting up and optimizing email/SMS workflows. • Strong organizational skills to manage multiple projects effectively. • Excellent communication skills and the ability to receive and incorporate feedback. • Ability to work under pressure and meet deadlines without sacrificing quality. • Experience with typography and layout design. • Exceptional project management skills, with the ability to juggle multiple campaigns and deadlines. • Strong analytical skills to interpret campaign data and optimize strategies based on performance insights. • Experience in audience segmentation. • Bachelor’s in marketing, business or related field.