Digital Marketing Manager

January 24

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $56.3k - $75k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🌐 Digital Marketing

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Monster Brewing Company

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Monster Brewing Company is a part of the CANarchy Craft Brewery Collective, focusing on bold and innovative craft beers. They take inspiration from popular Monster Energy flavors and incorporate them into craft beers with a higher alcohol content, celebrating adventurous spirit and high-quality brewing. Based in various locations across the United States, Monster Brewing Company fosters a community of beer enthusiasts with a diverse range of craft brews. The company utilizes cookies on their website to enhance user experience and engage with their consumers online.

Manufacturing • Beverage • Beverage Alcohol

501 - 1000 employees

Founded 2015

👥 B2C

📋 Description

• This position is responsible for social media planning, development of written communications for multiple marketing channels and acts as the social voice for assigned Monster Brewing brands/products. • Collaborates on digital marketing strategy, planning, scheduling, and reporting for assigned Monster Brewing brands/products. • Social Media Management – Work collaboratively on the development/execution of social media strategy for assigned brand(s) including content creation, scheduling, & community management. • Content Creation - Produces copy and video/images for social media, digital assets, and contributes to other projects across all channels in addition to assisting & attending photo shoots as needed. • Influencer Marketing - Identify & collaborate with relevant influencers to amplify brand messaging. • Analytics & Reporting - Measures and reports performance of social media and digital campaigns. • Website Management - Works with brand manager to keep websites up to date with new products and content. • Campaign Management - Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, and TikTok. • Attends events to obtain, post, and promote onsite content. • Assists with the orders and shipments of samples, merchandise, and press mailers. • Identifies areas for process improvement. • Monitors industry best practices and competitive deep dives. • Performs other related duties as required or assigned.

🎯 Requirements

• Strong understanding of digital marketing channels best practices including social media, email marketing, SEO, SEM, & content marketing. • Experience with advertising platforms such as Google Ads (Search, Display, YouTube), Meta Ads Manager, and LinkedIn Campaign Manager. • Proficiency in data analysis & ability to interpret data to make informed decisions. • Knowledge of creative writing in a brand voice. • Skill in photo, video, editing, and design. • Skill in problem-solving and metrics-driven thinking. • Skill in effective communication. • Ability to work independently and in a collaborative environment. • Ability to think creatively within deadlines and pay acute attention to detail. • Passion for the beverage/beer industry preferred.