Creative Director

December 31, 2024

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Caraway Home

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Caraway Home is a company specializing in high-quality kitchenware and cooking essentials. Known for their non-toxic, ceramic-coated cookware, Caraway combines thoughtful design with functionality to offer aesthetically pleasing and safe cooking solutions. Their product range includes cookware sets, bakeware, food storage options, and an array of kitchen accessories, all designed to make cooking easier and more enjoyable. Caraway is committed to providing kitchenware that is free from harmful chemicals, ensuring a healthier cooking experience. The company also emphasizes convenience with easy-to-use storage solutions and customer-friendly purchase policies.

11 - 50 employees

Founded 2018

🛒 Retail

🛍️ eCommerce

💰 $35M Series A on 2022-09

📋 Description

• The Creative Director will play a pivotal role in shaping and bringing to life our brand creative to be utilized across all key channels and touchpoints. • This role requires a combination of artistic talent, strategic thinking, and strong leadership skills to inspire and guide a team of creative professionals. • You will be an experienced creative leader responsible for upholding & elevating Caraway’s visual & verbal identities. • You will lead the conceptualization and ultimate development of key pieces of creative that will power marketing campaigns & product launches. • This role will inspire, generate, and develop ideas that are strategically-informed and deeply integrated between all brand touchpoints, including creative content production (photos/stills, motion/video, CGI, etc.), print (packaging, mailers, OOH), digital (paid & organic social media, email marketing), and experiential (retail displays, in-store signage, events). • You will manage a team of 5 direct reports and 3 indirect reports.

🎯 Requirements

• 10+ years of creative/art direction, design, content production, or related creative experience. • 5+ years of experience managing marketing teams • Experience within the consumer goods industry or a consumer-facing brand required • Strong leadership skills; ability to inspire and motivate cross-functional teams. • Strong emotional intelligence and ability to lead through influence across diverse teams. • Passion for brand storytelling and creativity with creative that resonates with target audiences. • Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once • Deep understanding of consumer behavior and market trends in home, lifestyle, and non-toxic products. • Resourceful, proactive, and able to thrive in a fast-paced, dynamic environment. • Interest in home goods, design, and sustainability, aligning with Caraway’s brand mission. • Expert in the Adobe Suite (Photoshop, AfterEffects, InDesign, Illustrator, Premiere) & like minded design programs (Figma, Miro). • Comfortable developing and presenting to large groups, including executive management, either in person or over Google Meet. • Excellent written and verbal communication skills to effectively build consensus across teams. • Bachelor’s Degree in Design, Communications, or related field highly desired.

🏖️ Benefits

• Health, dental, and vision offerings for you and your dependents • Equity for full time employees • Unlimited PTO • 11+ paid holidays • 3 months Parental leave • Fully Remote Company • Company-sponsored monthly wellness stipend • Company-sponsored monthly coworking stipend • Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options • 401(k) plan • High quality home and kitchen product + swag, F&F discounts