Director, Product Marketing - Content Strategy

March 26

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $180k - $200k / year

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

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Carbyne

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Carbyne is a leading cloud-based platform providing advanced communication solutions for mission-critical centers. Their platform is designed to enhance public safety and emergency response by enabling seamless information flow among call centers and first responders. Carbyne offers an array of products such as the APEX all-in-one call handling solution and ECaaS (Emergency Communications as a Service) to improve 911 and community collaboration efforts. Their services are used globally, ensuring dynamic and secure communication for urgent response scenarios, and they employ cloud-native technology to provide scalable and future-proof solutions.

NG911 • Call Handling • NG911 plugin for legacy systems • PSAP in the cloud • 911 as a service

51 - 200 employees

🔒 Cybersecurity

📡 Telecommunications

🏢 Enterprise

📋 Description

• Hi there! We’re Carbyne, and every day, we’re on a mission to revolutionize public safety. • As the global leader in emergency collaboration technology, we’re building a cutting-edge platform that helps save lives. • Our tools empower emergency teams to respond faster and smarter, ensuring help reaches those in need ASAP! • Are you ready to make a difference with us? Let’s do this! • In this position, you’ll play a critical part in advancing Carbyne’s mission! • Own and drive Carbyne’s global product marketing strategy, ensuring clear positioning, messaging, and differentiation in the public safety and critical infrastructure markets. • Develop and execute end-to-end GTM strategies, leading product launches, feature rollouts, and market expansions. • Define and lead pricing and packaging strategies, leveraging deep competitive insights to drive adoption and revenue growth. • Partner with Product, Sales, and Customer Success teams to refine sales motions, drive adoption, and accelerate pipeline growth. • Conduct and operationalize in-depth market research, identifying trends, customer pain points, and emerging threats to refine Carbyne’s positioning. • Develop thought leadership and data-driven insights that reinforce Carbyne’s category leadership in emergency response and public safety technology. • Build, mentor, and lead a high-performing product marketing team, scaling capabilities to support Carbyne’s rapid growth. • Represent Carbyne as a thought leader in the industry, speaking at key conferences, events, and customer roundtables.

🎯 Requirements

• 12-15 years of experience in product marketing, preferably in SaaS or public safety tech, with at least 5 years in a leadership role. • Proven success in developing, scaling, and executing GTM strategies and launching products, including pricing strategy. • Strong skills in crafting compelling messaging, storytelling, and sales enablement materials. • Demonstrated experience with competitive analysis, analyst relations, category creation, market research, and positioning in B2G and B2B markets. • Deep expertise in GTM strategy, modularization, and persona-based marketing to drive pipeline growth and market expansion. • Exceptional communication and collaboration skills to influence cross-functional teams. • Proficient in tools like HubSpot, Salesforce, or similar marketing platforms. • Analytical mindset with a focus on measuring and optimizing marketing initiatives. • Self-starter with a hands-on approach, comfortable in fast-paced startup environments. • Desirable qualifications include: Experience in public safety, government, or civic tech markets; familiarity with enterprise sales cycles, RFP processes, and procurement in public sector organizations; knowledge of public safety technologies.

🏖️ Benefits

• Comprehensive healthcare (medical, dental, vision). • 401(k) matching—because your future matters! • Unlimited vacation days (yep, really!). • Parental leave—family first! • Health & wellness perks to keep you feeling great. • $100 monthly allowance for your phone and internet because streaming cat videos and answering emails both count as “work,” right? • Plus, you’ll join a team that believes in inclusion, equality, and having fun while making a difference.