Digital Marketing Content Strategy Manager

November 12

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Carrier

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Fire Safety • Security • Building Automation • Heating • Air Conditioning

10,000+ employees

Founded 1915

⚡ Energy

🚗 Transport

🔧 Hardware

Description

• Develop and Manage Content Frameworks: Create content frameworks that align with broader business goals, ensuring consistency across platforms while maintaining flexibility for specific content needs. • Overarching Content Strategy: Lead the development of content strategies that define guidelines for content creation, distribution, and optimization across multiple channels. • Product Content Strategy: Partner with Business Units and digital SMEs to define and execute content strategies that support the digital presence of our products, focusing on taxonomy, messaging, and user experience. • Taxonomy and Structure Management: Oversee the creation and management of taxonomies, tagging strategies, and metadata to enhance both product and overarching content discoverability and relevance. • Messaging Framework: Develop and manage a consistent messaging framework that aligns with business objectives, ensuring it reflects both product value propositions and brand voice across all channels. • User Experience Optimization: Collaborate with UX, design, and development teams to ensure that all content enhances the user experience, improving engagement and conversion. • Content Performance Audits: Regularly audit both overarching and product content performance to identify gaps, measure effectiveness, and use insights to refine and optimize strategies. • Content Workflow Oversight: Oversee the entire content lifecycle, from strategy and planning through creation, review, and publication, ensuring deadlines are met and quality is maintained. • Governance and Compliance: oversees content optimization and syndication across digital platforms, ensuring adherence to governance policies, brand consistency, quality, and legal compliance. • Cross-functional Collaboration: Work closely with marketing, product, UX, and design teams to align content with user experience and business objectives across both overarching and product-focused initiatives. • Content Best Practices: Develop and enforce content guidelines, templates, and best practices for content creation, editing, and distribution across both product and general content.

Requirements

• Bachelor’s degree. • 7+ years of experience in digital content strategy. • 5+ years of experience with digital project management. • 5+ years of experience working in matrixed, cross functional team environment. • Proven experience in content strategy, with a strong background in developing and managing content frameworks for digital platforms. • Expertise in managing content taxonomies, tagging structures, and metadata to improve content organization, discoverability, and relevance for both overarching and product-specific content. • Strong understanding of content governance, ensuring all content meets brand standards, quality requirements, and compliance regulations. • Proven experience in product content strategy, with the ability to create and optimize content that enhances the digital presence of products. • Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams, including marketing, product, UX, and design. • Strong analytical skills, with experience auditing content performance and using data to drive strategic decisions. • Familiarity with content management systems (CMS), digital marketing tools, and best practices for SEO and UX. • Excellent communication and project management skills, with the ability to manage multiple priorities in a fast-paced environment. • Experience in e-commerce, SaaS, or content-heavy, product-focused industries. • Strong project management skills with the ability to oversee complex content workflows and manage multiple projects simultaneously. • Knowledge of emerging content trends and best practices in both digital content strategy and product content optimization. • Expertise in leading content syndication efforts across multiple platforms, ensuring consistency and alignment with both product and overarching business goals.

Benefits

• Benefits available