Marketing Manager

March 28

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CarringtonCrisp

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CarringtonCrisp is a consultancy company that partners with universities and business schools to provide imaginative and data-driven insights and solutions. They focus on offering unique approaches to the ever-changing educational landscape, utilizing intelligence, insight, and creativity. Known for their objective analysis, CarringtonCrisp helps educational institutions gain fresh perspectives and achieve their objectives. Their work has been recognized for injecting energy and offering new viewpoints, ensuring that institutions remain relevant and effective in their educational offerings.

Consultancy and creative services across higher education • education marketing specialists • bespoke research services • Business Schools • alumni

2 - 10 employees

Founded 2003

📚 Education

📋 Description

• Come join our amazing team and work remote from home! • The Vylla Marketing Manager will manage and oversee the marketing policies, objectives, and initiatives for the Real Estate brokerage and Title/Settlement business in Vylla. • Direct and oversee all aspects of the marketing function. • Perform all duties in accordance with the company’s policies and procedures, investor guidelines, all US state and federal laws and regulations, wherein the company operates. • Responsible for overall marketing strategy and execution for the brokerage. • Responsible for building strong brand recognition and maintaining brand consistency through all touchpoints. • Responsible for positioning company capabilities and messaging including people, products, and services to customer base as well as recruiting base. • Manage the execution of all online marketing activities including, but not limited to, acquisitions, websites, landing pages, direct mail campaigns, and email campaigns. • Establish and manage marketing calendars related to email marketing and content management for online properties. • Assist with social media content and strategy. • Plan and manage in-person and digital events (webinars, town halls) which amplify our message. • Create targeted internal and external communication strategies. • Plan and oversee marketing channel reporting including effectiveness metrics for campaigns and actively managing those metrics to optimize marketing spend/effort. • Build and manage relationships with high impact business leaders and stakeholders to ensure marketing is supporting their objectives. • Collaborate with creative team to conceptualize and design effective and creative marketing campaigns, collateral, and materials. • Commission or conduct market research to identify proper marketing tools and make recommendations for purchase. • Continually review changes to the marketplace and industry and adjust marketing plans accordingly. • Review and provide constructive feedback all Vylla marketing materials, briefs, and content. • Manage and report on marketing budgets as appropriate.

🎯 Requirements

• Bachelor’s degree in marketing or related degree or equivalent work experience. • Five plus (5+) years of marketing experience, including experience developing and implementing a content strategy, and creating and analyzing performance metric reports. • Two plus (2+) years direct experience marketing for a real estate brokerage in a role supporting real estate agents or similar business, required! • Experience using Google Analytics or similar tools to monitor communications performance, as well as marketing automation platforms, preferred.

🏖️ Benefits

• Comprehensive healthcare plans for you and your family. • Plus, a discretionary 401(k) match of 50% of the first 4% of pay contributed. • Access to several fitness, restaurant, retail (and more!) discounts through our employee portal. • Customized training programs to help you advance your career. • Employee referral bonuses so you’ll get paid to help Carrington and Vylla grow. • Educational Reimbursement. • Carrington Charitable Foundation contributes to the community through causes that reflect the interests of Carrington Associates.