Field Marketing Manager

March 28

⚔️ Virginia – Remote

Although this job is listed in Virginia, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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PerformYard

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PerformYard is a flexible performance management software platform designed to streamline processes related to employee reviews, goal management, continuous feedback, and reporting. Aimed at creating a high-performance culture, it integrates with existing HR tools and systems to keep employee data updated and facilitate recognition. PerformYard is particularly focused on enhancing performance management to be user-friendly, customizable, and supportive, offering expert assistance to ensure optimal alignment with company-specific performance development plans.

Performance Management • Employee Reviews • Software • SaaS • HR software

51 - 200 employees

👥 HR Tech

☁️ SaaS

🤝 B2B

💰 Seed Round on 2014-01

📋 Description

Ready to join a fast growing, and category leading SaaS company? • Do you want to market a product that provides clear value to the world and is loved by its users? • Are you looking to take on an impactful role leading a company's next level of growth? • PerformYard has developed a simple and effective product that drives our customer’s employee performance through the roof. • Our long-term vision is to change the way performance is managed and measured in organizations of all sizes. • To achieve this we need to add to our amazing team...that’s where you come in! • As a Field Marketing Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition. • You will be responsible for building integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers. • Your efforts will directly contribute to pipeline growth and revenue by creating high-value touchpoints that lead directly to product demos for the sales team. • The ideal candidate is a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes.

🎯 Requirements

What You’ll Do: • Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars with the goal of driving pipeline and revenue. • Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue. • Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns. • Measure and report on campaign performance using key marketing KPIs such as MQLs, demos, conversion rate, and ROI. • Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives. • Attend trade shows and events to market the product and drive demos for the sales team. • Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers. • Set goals and define metrics for each marketing campaign to maximise pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations. • Evaluate and grow partner demand generation opportunities. Build relationships with new and existing vendors and associations to drive market penetration. What you’ll Bring: • 3+ years of field marketing experience in a B2B SaaS or technology company • Strong campaign orchestration, persona, and buying cycle experience. • Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business. • Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies. • Ability to travel up to 25% for managing trade shows, field events, and executive roundtables with measurable success. • Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights. • Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams. • Experience with webinars and virtual event platforms, such as ON24, Zoom, or GoToWebinar, is a plus. • Knowledge of partner marketing strategies and experience co-marketing with technology or channel partners. • Bachelor’s degree in marketing, Business, Communications, or a related field is preferred. • Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously. • Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.

🏖️ Benefits

In addition to your compensation plan we also have medical, dental, and vision health insurance benefits w/ HSA plan, disability insurance, 401k plan, generous PTO, paid holidays and other benefits.