Consumer Marketing Manager - Cardiovascular

3 days ago

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Amgen

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Amgen is a global leader in biotechnology, focusing on the development and commercialization of innovative medicines made from living cells. The company aims to treat serious illnesses, often targeting diseases with limited therapeutic options. Amgen emphasizes scientific innovation and is committed to ethical research, patient safety, and environmental sustainability. It actively engages in clinical trials and is known for its contributions to the fields of cancer treatment and obesity management among others.

Biologics • Human therapeutics • Development of novel products

10,000+ employees

Founded 1980

🧬 Biotechnology

💊 Pharmaceuticals

🔬 Science

💰 Post-IPO Debt on 2022-12

📋 Description

• Join Amgen’s Mission of Serving Patients • As a member of the Amgen team, you’ll help make a lasting impact • The Marketing Manager will execute the consumer communications strategy • Lead execution of branded campaign tactics across DTC ecosystem for General Market and Multicultural audiences • Own website performance, including refreshing measurement framework and dashboards • Execute paid and organic social media strategy • Drive digital channel innovation through partnership with internal SMEs • Build insightful DTC communications • Collaborate with key partners to ensure synergy with programming for healthcare professionals • Lead the internal legal, regulatory, and medical review and approval of new materials • Support budget stewardship within the team • Play a part in building a winning, inclusive, and encouraging team culture. • Domestic travel up to 20%.

🎯 Requirements

• Doctorate degree OR Master’s degree and 2 years of digital marketing, brand marketing, and product marketing • Bachelor’s degree and 4 years of digital marketing, brand marketing, and product marketing • Associate’s degree and 10 years of digital marketing, brand marketing, and product marketing • High school diploma / GED and 12 years of digital marketing, brand marketing, and product marketing • Strong marketing fundamentals with a solid grasp of marketing strategy, market research, brand positioning, and tactical plan development. • Experience marketing directly to consumers, with a preference for experience within pharmaceutical or regulated consumer goods or services. • Experience developing multicultural marketing strategies • Experience developing and performing a wide range of successful online and offline tactics, including digital, print, video, and CRM. • Translating market research into effective consumer campaigns or programs. • Previous experience with clinical data a plus. • Exhibiting passion and empathy to build important experiences with consumers by understanding their needs and desires. • Experience working with advertising agencies to develop and produce engaging creative. • Strong bias for action and ability to prioritize in a fast-paced environment. • Ability to exercise excellent judgment and live up to the highest ethical standards. • Excellent communication skills and self-awareness of leadership style. • Ability to build positive relationships and collaborate effectively in a matrixed organization.

🏖️ Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions • group medical, dental and vision coverage • life and disability insurance • flexible spending accounts • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models, including remote and hybrid work arrangements, where possible