VP, Consumer Marketing

May 18

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Cars.com

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Driving the future of automotive retail.

Digital Marketing • Automotive Online Advertising • Automotive Industry • Mobile Marketing • Automotive Online Marketplace

1001 - 5000

Description

• Reporting to the Chief Marketing Officer, the Vice President, Consumer Marketing oversees all functions relating to the growth and engagement of our consumer audience and the Cars.com brand • Responsible for brand positioning, strategy, and execution; product marketing; paid media; content partnerships and social media management; lifecycle marketing; SEO; and the application of audience data to full-funnel consumer marketing strategy and activation • Interfaces with Product, Audience Strategy, Communications, Analytics, Finance, and B2B Marketing teams • Develops and manages relationships with agencies, the media marketplace, and strategic partners • Represents Cars.com and Cars Commerce externally at industry events • Oversees a team of approximately 20 marketing professionals

Requirements

• MBA or Masters in Marketing preferred • 15+ years of consumer marketing experience for a national brand, spanning all facets of integrated marketing communications • 10+ years of experience in digital media planning and buying • 10+ years of experience managing budgets of $100MM+ • 7+ years people management experience • 7+ years managing agency, partnership, and internal relationships • Strong sense of accountability and urgency to deliver goals and budgets • Experience working in a B2C2B, digital marketplace, or digital media/technology business; agency experience a plus • Strong track record of innovation and breathing new life into established brands • Highly analytical with the ability to direct quantitative and qualitative research and data analysis/modeling; strong understanding of modern marketing measurement approaches • Collaborative and approachable style • Excellent, executive-ready communication and presentation skills, both verbally and in writing

Benefits

• Medical, Dental & Vision Healthcare Plans • 401(k) with Company Match + Immediate Vesting • New Hire Stipend for Home Office Set-Up • Employee Stock Purchase Program • Generous PTO • Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day