Content Strategist II

March 11

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Cars Commerce

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Cars Commerce is a comprehensive online platform that facilitates the buying, selling, and research of vehicles. It provides a wide range of listings for new and used cars, along with tools and resources for customers to compare different makes and models, read reviews, and obtain financing options. With a focus on enhancing the car shopping experience, Cars Commerce connects sellers with local dealers and offers estimates for vehicle sales, ensuring a streamlined process for prospective buyers and sellers alike.

Mobile Marketing • Content Marketing • Data and Analytics

1001 - 5000 employees

🛍️ eCommerce

🏪 Marketplace

📋 Description

• The Content Marketing Strategist II will play a vital role in creating and optimizing content that engages automotive dealers and supports the goals of the Cars Commerce brand. • Working closely with cross-functional B2B Marketing teams, you’ll develop content — including landing pages, articles, sales materials, videos, ads, emails, and social posts — infusing each piece with our brand voice and a keen understanding of what drives dealer engagement. • Key Responsibilities: Produce clear, engaging, and brand-aligned content that supports key marketing objectives, ensuring each piece resonates with dealers and drives engagement. • Collaborate with cross-functional teams to determine the most effective content formats and messaging approaches for target audiences. Tailor content type recommendations to achieve optimal outcomes based on audience needs and engagement trends. • Provide input on visual elements and user experience, working closely with creative teams to produce cohesive, impactful content. • Tailor content for various marketing channels, with a focus on driving awareness and adoption of Cars Commerce solutions. • Recommend landing page destinations, call-to-action placements, and potential content variations to optimize user engagement and conversion rates. • Ensure all content reflects Cars Commerce’s brand voice, positioning us as a trusted partner to car dealers and staying true to our mission.

🎯 Requirements

• Experience: 3+ years in digital marketing, with experience working in the automotive retail industry a plus. • Content Creation: Exceptional writing skills with the ability to develop clear, persuasive, and concise messaging across a variety of content types, including landing pages, sales assets, presentations, blogs, video scripts, email, and social copy. • Creative Collaboration: Experience working with cross-functional strategy and creative teams to align visual and written content, with a strong eye for design and UX best practices. • Attention to Detail: Obsessive about maintaining accuracy, brand voice, and visual consistency across all content. • Analytical & Outcome-Oriented: Ability to evaluate content performance metrics and suggest refinements to improve engagement and conversion.

🏖️ Benefits

• Medical, Dental & Vision Healthcare Plans • New Hire Stipend for Home Office Set-Up • Generous PTO Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset • Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day