Product Marketing Manager

July 11

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Catchpoint

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The Internet Resilience Company

Digital Experience Monitoring • Observability • User Experience Observability • Network Observability • Application Observability

201 - 500

Description

• Own the development and enablement of messaging for Catchpoint Network Experience • Own the creation and execution of Network Engineering campaigns to rapidly convert users into Catchpoint customers with a focus on goals and metrics • Support product launches and help scale adoption. Collect, analyze, and report data, metrics, KPIs, and user feedback • Share Network Engineer feedback and sentiments with Product Management, Engineering, and Executive leadership teams to help inform product strategy and roadmap • Create compelling, unique, and interactive content to grab attention • Synthesize market trends, customer needs, and competitive offering to develop value propositions, messages, and positioning that translates Catchpoint capabilities into unique and meaningful business benefit • Assist with the development of editorial and content calendar; source, schedule, and prepare internal and external speakers; work with subject matter experts across Product Management, Engineering, Value Engineering and more to publish timely, helpful, and high-quality content including video and livestreams • Collaborate across Catchpoint to deploy strategic and tactical GTM, backed by data and hypothesis-based experiments across both the marketing and product experience • Drive Network Experience awareness & growth activities: Plan, execute, amplify, and scale virtual and in-person experiences that delight prospects everywhere

Requirements

• 5+ years of related product marketing experience, including a focus on Network Engineering, Technical Product Marketing • Strong understanding and working knowledge of technology marketing • Knowledge of Network technologies and experience marketing to Network Engineers (must have) • Demonstrated success in positioning industry-leading products and solutions

Benefits

• Company revenue performance against goals • Network Experience adoption and revenue performance through both online and enterprise channels • Content effectiveness measured by sales adoption and win/loss metrics, SEO authority, page views, email registrations, and favorable placement in independent market research • Shaping compelling product enhancements on Network Experience and as pertaining to Catchpoint IPM • Revenue of Catchpoint Network Experience Solution set