Senior Product Marketer - Data Insights

Yesterday

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Logo of CDK Global

CDK Global

CRM • Digital Retail • Fixed Operations • IT Solutions • Data & Intelligence

5001 - 10000 employees

Founded 1972

☁️ SaaS

🤖 Artificial Intelligence

Description

• Owns Go-To-Market and messaging strategy • Establishes positioning, messaging, competitive differentiation, and enablement of the Sales and Marketing teams • Builds and executes effective go-to-market strategies • Leading expert with the product marketing APIs portfolio of products • Drive thoughtful integrated marketing plans and campaigns • Performs market and competitive research to target the market and produce insights • Expert that proactively collaborates and drives alignment across an array of teams • Understand objectives and key business performance and champion necessary initiatives

Requirements

• Bachelor’s Degree or commensurate professional experience • 7+ years of progressive experience in Product Marketing, Market Analysis or Channel Strategy • Proven ability to develop and execute effective product marketing programs leveraging web, email, and social media • Experience bringing to market 3+ new products/solutions using customer and business centered rigor • Must be able to showcase ability to leverage modern product marketing concepts and techniques • Market analysis ability resulting in actionable market requirements maximizing offering profitability • Strong foundation of analytic skills to support communications and business case development • A natural collaborator with a willingness to drive hands-on tactical execution • Excellent communications skills • Demonstrated ability to lead and motivate program teams • Proven ability to support and define market strategies for multiple sales channels • Must be open to 10-25% travel

Benefits

• Medical, dental, and vision benefits • Paid Time Off (PTO) • 401K Matching Program • Tuition Reimbursement

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