Senior Product Marketing Specialist, Self-Care & Organizational Care

January 9

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Lyra Health

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Lyra Health is a mental health company that partners with organizations to deliver comprehensive and effective global workforce mental health benefits. By providing evidence-based mental health care, Lyra Health boosts employee well-being and drives business impact. Their platform offers high-quality mental health support through a global network of professionals, utilizing AI matching technology to connect members quickly with suitable providers. Lyra Health serves families, couples, adults, and children, offering support for diverse mental health needs. Their programs aim to improve employee health, productivity, and reduce healthcare costs while providing a seamless member experience.

Behavioral health • mental health • digital health

501 - 1000 employees

Founded 2015

⚕️ Healthcare Insurance

☁️ SaaS

👥 HR Tech

💰 $235M Series F on 2022-01

📋 Description

• About Lyra Health • Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. • We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. • With our innovative digital care platform and global provider network, 17 million people can receive the best care and feel better, faster. • Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million. • About the Job • As we grow our preventive mental health offerings, we are seeking a Sr. Product Marketing Specialist for Self-Care & Organizational Care. • This role will lead the go-to-market strategy for Lyra’s self-care and organizational care solutions, driving engagement with tools and resources that support sustainable mental well-being at both the individual and company levels. • The Sr. Product Marketing Specialist will be pivotal in launching and promoting Lyra’s preventive care offerings, including self-care tools and workplace well-being programs. • This role requires a blend of B2C and B2B expertise to reach a diverse audience of members and benefits leaders. • Working closely with Product, Clinical, Member Marketing, and Workforce Transformation teams, this individual will focus on strategies that engage members, foster workplace well-being, and enhance Lyra’s position as a leading partner in preventive mental health.

🎯 Requirements

• 7+ years of product marketing experience, preferably in healthcare, wellness, technology, or mental health solutions. • Proven experience with both B2C and B2B go-to-market strategies, especially within health and wellness. • Strong skills in product positioning, messaging, and storytelling that resonate across diverse audiences. • Demonstrated ability to collaborate cross-functionally to create solutions that support self-care and organizational well-being. • Strategic mindset with a strong track record in data-driven decision-making for long-term growth. • Excellent communication and leadership skills, with a history of driving successful product launches and increasing engagement.

🏖️ Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra’s benefits package includes gender-affirming surgery • Lyra for Lyrians; coaching and therapy services for you and your eligible dependents • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid Parental Bonding Leave for birthing and non-birthing parents • 401k and retirement benefits • Employee Well-being Program with additional perks: Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend • We spread joy throughout the year with perks and activities, surprise swag, regular community celebrations and more!