Senior Product Marketing Specialist, Self-Care & Organizational Care

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Lyra Health

WebsiteLinkedInAll Job Openings

Behavioral health • mental health • digital health

501 - 1000 employees

Founded 2015

⚕️ Healthcare Insurance

☁️ SaaS

👥 HR Tech

💰 $235M Series F on 2022-01

Description

• About Lyra Health • Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. • We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. • With our innovative digital care platform and global provider network, 17 million people can receive the best care and feel better, faster. • Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million. • About the Job • As we grow our preventive mental health offerings, we are seeking a Sr. Product Marketing Specialist for Self-Care & Organizational Care. • This role will lead the go-to-market strategy for Lyra’s self-care and organizational care solutions, driving engagement with tools and resources that support sustainable mental well-being at both the individual and company levels. • The Sr. Product Marketing Specialist will be pivotal in launching and promoting Lyra’s preventive care offerings, including self-care tools and workplace well-being programs. • This role requires a blend of B2C and B2B expertise to reach a diverse audience of members and benefits leaders. • Working closely with Product, Clinical, Member Marketing, and Workforce Transformation teams, this individual will focus on strategies that engage members, foster workplace well-being, and enhance Lyra’s position as a leading partner in preventive mental health.

Requirements

• 7+ years of product marketing experience, preferably in healthcare, wellness, technology, or mental health solutions. • Proven experience with both B2C and B2B go-to-market strategies, especially within health and wellness. • Strong skills in product positioning, messaging, and storytelling that resonate across diverse audiences. • Demonstrated ability to collaborate cross-functionally to create solutions that support self-care and organizational well-being. • Strategic mindset with a strong track record in data-driven decision-making for long-term growth. • Excellent communication and leadership skills, with a history of driving successful product launches and increasing engagement.

Benefits

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances) • Lyra’s benefits package includes gender-affirming surgery • Lyra for Lyrians; coaching and therapy services for you and your eligible dependents • Equity in the company through discretionary restricted stock units • Competitive time off with pay policies including vacation, sick days, and company holidays • Paid Parental Bonding Leave for birthing and non-birthing parents • 401k and retirement benefits • Employee Well-being Program with additional perks: Fertility and Family Building, and Maternity program, Employer discount marketplace, Pet insurance, Financial planning tools, UberEats stipend, Legal services, Monthly technology stipend • We spread joy throughout the year with perks and activities, surprise swag, regular community celebrations and more!