Senior Product Marketer - Data & Intelligence

2 days ago

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CDK Global

WebsiteLinkedInAll Job Openings

CRM • Digital Retail • Fixed Operations • IT Solutions • Data & Intelligence

5001 - 10000 employees

Founded 1972

☁️ SaaS

🤖 Artificial Intelligence

Description

• Supports the Go-To-Market strategy of the product line within CDK’s Data & Intelligence category • Connects product, sales, marketing, and customer for effective strategies • Guides product messaging, positioning, and market evangelism • Executes go-to-market strategy, influencing product strategy and driving integrated marketing programs • Subject matter expert in product positioning and value proposition

Requirements

• Bachelor’s Degree or commensurate professional experience • 7+ years of progressive experience in Product Marketing, Market Analysis or Channel Strategy • Proven ability to develop and execute effective product marketing programs leveraging web, email, and social media • Experience bringing to market 3+ new products/solutions using customer and business centered rigor • Market analysis ability resulting in actionable market requirements maximizing offering profitability • Strong foundation of analytic skills to support communications and business case development • Excellent communications skills, to both internal and external stakeholders, both oral and written • Demonstrated ability to lead and motivate program teams • Proven ability to support and define market strategies for multiple sales channels • Must be open to 10-25% travel

Benefits

• Medical, dental, and vision benefits • Paid Time Off (PTO) • 401K Matching Program • Tuition Reimbursement