Senior Director - Quality Member Engagement & Communications

2 days ago

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Centene Corporation

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Contracting • Network Development • Managed Care

10,000+

Description

• Responsible for leading and enabling implementation of seamless, data-driven customer experiences across consumer touchpoints • Ensure consistent, proactive and personalized healthcare experiences at scale • Build innovative, engagement solutions at scale • Lead a broad cross-functional team to deliver best in class consumer outreach • Define and implement the omnichannel experience strategies • Collaborate with the data and analytics teams to harness customer data • Collaborate to enable application of AI/GAI modeling and operationalization of use cases • Partner with cross-functional teams to enable rapid test and learn strategies • Collaborate with marketing, compliance and creative partners to create best in class content • Lead strategic vendor partnerships • Lead large portfolio of projects and/or programs and technology-based solutions

Requirements

• Bachelor's Degree in Marketing, Strategy, Digital Technology or related field required • 7+ years digital customer experience, digital marketing or related experience required • 3+ years Experience leading large portfolio of projects/programs and technology-based solutions required • Experience in retail, e-commerce, consumer health or similar industries preferred • Experience in data-driven personalization and customer journey optimizing marketing automation tools preferred • Experience with CRM systems such as Salesforce and CDP (customer data platforms) and technologies preferred • Strong understanding of omni channel strategy and execution across digital, mobile and physical channels • Ability to define, build, and manage CX, marketing, omnichannel, and digital dashboards, and operational metrics to track value realization and omnichannel news cases

Benefits

• competitive pay • health insurance • 401K and stock purchase plans • tuition reimbursement • paid time off plus holidays • flexible approach to work with remote, hybrid, field or office work schedules