Director of Product Marketing

March 14

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Centivo

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Centivo is an innovative health plan provider for self-funded employers that focuses on delivering high-quality healthcare at an affordable cost. The company believes in the power of primary care to improve health outcomes and reduce costs. Centivo offers plans with free primary care, no deductibles, and low, predictable copays, thereby encouraging members to utilize their health benefits without financial burden. The plans are curated to meet stringent price and quality standards, promoting a strong relationship with primary care providers and integrating virtual care options. Centivo's approach is designed to reduce overall medical expenses while enhancing the healthcare experience for both employers and employees.

health benefits • health insurance • value-based care • healthcare • healthcare provider networks

201 - 500 employees

Founded 2017

⚕️ Healthcare Insurance

📋 Description

• We exist for workers and their employers -- who are the backbone of our economy. That is where Centivo comes in -- our mission is to bring affordable, high-quality healthcare to the millions who struggle to pay their healthcare bills. • We are looking for a Director of Product Marketing to join our team and play a key role in shaping our product marketing function and accelerating our enterprise growth efforts. This is a highly strategic and visible role, partnering closely with Sales, Revenue Operations, Product, Actuarial, and other marketing functions to develop positioning and messaging, sales enablement content, product packaging and pricing, and product launch planning and execution. • Responsibilities include: • Product Marketing Strategy & Leadership, reporting to Head of Marketing • Customer Research & Persona Development: Develop a deep understanding of our audiences, including their needs, goals and challenges, and translate these into actionable insights to improve marketing effectiveness and product development • Positioning & Messaging: Develop messaging that resonates with our audiences by clearly describing how our products and services solve their challenges, highlighting features and benefits that are differentiating in the market • Competitive Landscape Intelligence: Understand the competitive landscape and enable our National Account Sales team to communicate how our product is better positioned to solve our customers’ challenges than competitors’ products • Sales Enablement: Develop National Account sales decks, product demos and collateral (e.g., case studies, sell sheets) that enable Sales to clearly communicate how our product solves our customers’ challenges, close deals faster and improve conversion rates • Product Packaging & Pricing: Create product packages & pricing aligned to audiences, considering their needs and competitor pricing to close deals faster and improve conversion rates • Partner Marketing: Create co-marketing partnership opportunities that also serve our audience • Product Launch Planning & Execution: Manage product launch efforts in collaboration with Product and other marketing teams, determining appropriate launch strategy and plan for each product release/ feature, in the context of broader product positioning and messaging narrative • GTM Retrospectives: Design & deliver quarterly and annual GTM retrospectives based on closed/won analysis & interviews, internal surveys & demand gen programs/campaign learnings • Marketing Influence: Collaborate with the rest of the marketing teams to develop content & campaigns with messaging that resonates with our audiences.

🎯 Requirements

• Minimum 5 years of experience in employer health benefits – with B2B product marketing experience and/or as a broker/consultant. • Minimum 2 years of experience in managing a small team (coaching and developing talent for career progression and success) • Exceptional written, verbal, and visual communication abilities across various mediums & assets used in the sales and marketing processes • Demonstrated track record of driving growth results with strategic, data-driven insights, collaboration & influence • Well versed in macro healthcare trends, and how they impact the employer market • A self-starter with a demonstrated track record in solving problems, generating new ideas, and driving results in fast-moving, growth-oriented environments

🏖️ Benefits

• Offers Equity • Offers Bonus