User Acquisition Manager

Yesterday

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Logo of CEX.IO

CEX.IO

Bitcoin exchange โ€ข Crypto exchange โ€ข crypto trading

51 - 200 employees

Founded 2013

โ‚ฟ Crypto

๐Ÿ’ธ Finance

๐Ÿ’ณ Fintech

๐Ÿ’ฐ Seed Round on 2013-01

Description

โ€ข Optimize and enhance advertising campaigns to identify opportunities for specific product types and audiences to increase conversion and ROI โ€ข Build out A/B tests and testing plans โ€ข Understand the marketing funnel, and main metrics, optimize, analyze, and improve them โ€ข Collaborate closely with Marketing Team Developers, Designers, and Copywriters for ad creation โ€ข Searching for new potential traffic sources and connecting additional advertising platforms โ€ข Analyze the effectiveness of the campaign and use this data to inform future campaigns.

Requirements

โ€ข 2+ years of experience managing Google Ads (PPC, mobile app) โ€ข Experience with Apple Search Ads โ€ข Experience with Bing โ€ข Budget management experience from $50,000/month โ€ข Strong understanding of metrics and analytics, related to digital marketing โ€ข Upper-intermediate English โ€ข Excellent communication and collaboration skills to work effectively with cross-functional teams.

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