Senior Manager, Product Marketing - B2B

2 days ago

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Chamberlain Group

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Residential Garage Door Openers • Security • Commercial Door Operators • Access Solutions • Gate Operators

5001 - 10000

Description

• Own the end-to-end GTM strategy for software products and access solutions within the community segment. • Develop value propositions and messaging frameworks that resonate with B2B customers across industries such as multifamily, education, and gated communities. • Collaborate with cross-functional teams (product, sales, and customer success) to translate technical features into meaningful business outcomes for target audiences. • Build engaging brand narratives that position our brand as a thought leader in software and access solutions. • Leverage storytelling across digital channels to enhance brand perception and customer engagement. • Craft product-centric content for a variety of channels, including blogs, case studies, social media, videos, and whitepapers. • Partner with market research to conduct competitive analysis and market research to identify trends, opportunities, and emerging customer needs. • Utilize data and analytics to evaluate the effectiveness of marketing strategies and content campaigns. • Monitor industry trends, customer behavior, and market dynamics to adjust positioning and drive innovation. • Partner with demand generation to develop campaigns that drive brand awareness, lead generation, and sales pipeline growth. • Design and implement targeted multi-channel campaigns to capture new leads and nurture existing prospects. • Optimize lead generation strategies through performance analytics and A/B testing, ensuring campaigns meet business goals and KPIs. • Collaborate with internal creative, design, and brand teams to ensure content consistency across channels. • Act as a strategic partner to product management, ensuring a seamless connection between product roadmap, marketing, and customer experience. • Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams. • Protect Chamberlain Group’s reputation by keeping information confidential. • Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies. • Contribute to the team effort by accomplishing related results and participating on projects as needed. • Motivate and lead a high performance team by attracting, developing, engaging and retaining team members. • Drive the performance management and compensation processes by communicating job expectations, monitoring and evaluating performance, providing feedback and facilitating employee development per the company’s policies. • Maintain transparent communication by appropriately communicating organization information to team through department meetings, one-on-one meetings, appropriate email, IM and regular interpersonal communications. • Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission, vision and values.

Requirements

• Bachelor’s degree in Marketing, Business, or related field • 10 years of experience in product marketing, Go-to-market, or demand generation (B2B or SaaS experience preferred) • Analytics – Performance marketing experience driving marketing strategy with a data-driven mindset • Innovation – Proven experience in product and service marketing, launching new products, into new and existing channels and markets • Agency - Experience managing vendor and agencies and/or internal creative teams • Technology, hardware, SaaS experience • Demonstrated bias to action, taking initiative to solve business problems proactively and create new best practices where the business demands • Demonstrated ability for fast paced, data-driven decision making with knowledge of basic statistical testing and analysis • Ability to travel up to 25% of the time mainly in North America • Master’s or MBA preferred