Content Marketing - PR Experience

3 days ago

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Chowbus

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💰 $30M Venture Round on 2020-09

Description

• Chowbus is a fast growing, well-funded food startup headquartered in Chicago on a mission to help diners to discover new and exquisite dishes, and to give traditional mom and pop restaurants a fighting chance to succeed without compromising who they truly are. • Chowbus is looking for a Content Manager to create and manage engaging marketing content designed to drive lead generation and brand awareness. • This role will develop a variety of assets, including ebooks, datasheets, checklists, videos, and interactive tools, while also overseeing public relations efforts by working with publishers and media outlets. • The content strategy aligned with marketing objectives, targeting all stages of the buyer's journey. • Create and manage lead-generation content, ensuring alignment with marketing goals. • Build and maintain relationships with media outlets, journalists, and industry influencers. • Develop press releases, pitches, and media kits to secure media coverage for company announcements and campaigns. • Track and analyze content performance using tools like Google Analytics, HubSpot, or other marketing platforms.

Requirements

• Three years of experience in content marketing for B2B SaaS lead generation. Required. • Strong writing and editing skills, with the ability to create various content types. Required. • Experience working with publishers and managing PR efforts. Required. • Familiarity with marketing analytics tools to track and optimize content performance. Required. • Proven track record of managing end-to-end content production across various formats and channels. Required. • Proficiency in content management systems (CMS) and marketing platforms. Required. • Excellent project management and organizational skills. Required. • Strong interpersonal skills for collaboration with internal and external stakeholders. Required. • Familiarity with design software (e.g., Adobe Creative Suite, Canva) and video editing tools. Preferred. • Expertise in leveraging content for demand generation campaigns. Preferred.

Benefits

• A fair compensation package • Medical, dental, and vision insurance • 401(k) • 100% employer-paid Short-Term Disability (STD) • 100% employer-paid Life Insurance and option for additional employee-paid Life Insurance • 100% employer-paid Accidental Death and Dismemberment (AD&D) Insurance and option for additional employee-paid AD&D Insurance • Company holidays • Birthday off • Paid Parental Leave • Flexible Paid Time Off (PTO) • Employee Assistance Program (EAP)