Content Marketing Strategist

13 hours ago

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Podium

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Online Reviews • Reputation Management • Review Analytics • Customer Reviews • Small Business Reviews

1001 - 5000 employees

Founded 2014

🏢 Enterprise

☁️ SaaS

🤖 Artificial Intelligence

Description

• At Podium, our mission is to arm every local business with a complete platform and outcome-driven AI employees that convert leads into real, paying customers. • Every day, millions of workers use our AI lead conversion and communication platform to help them get more leads and make more money. • Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies. • As a Content Strategist at Podium, you'll play a key role in the company’s go to market success. • In this role, you’ll drive our full funnel content marketing efforts, working closely with marketing / sales stakeholders to deliver high quality content that resonates with our target audiences and that is aligned to our business strategy/pipeline goals. • We are looking for someone who can quickly become an expert on our target customer base across our core industries and develop an expertise in Podium’s offering & positioning. • Primary responsibilities include developing high performing marketing/sales content, executing on a vertical content calendar, owning production of SEO-optimized blog articles, and working with leadership to strengthen Podiums’ narrative and positioning across channels. • The ideal person is customer obsessed, a natural-born storyteller, performance driven, creative and loves operating in a high ownership, high velocity environment. • This individual should be excited to not only manage the content but work on the execution of editing and writing. • The expectation is that 20% of the time is on strategy and ~80% is working as an individual contributor writing and editing content. • This Individual will also develop and manage a team of in-house/external writers. • Establish content creation workflows (balancing for speed & quality) and content governance standards.

Requirements

• 5-7 years in content/editorial strategy, product marketing, or sales enablement • Exceptional writing, editing and storytelling abilities • Customer obsession. You know that good content requires understanding your audience and you constantly conduct research (interviews, gong calls, etc) to deepen your knowledge. • Strategic thinking and analytical mindset; data-driven approach to content creation • Demonstrated ability to develop comprehensive content strategies based on business goals and customer research. • Pace Setter: You’d be described as a “self starter.” You move fast and continuously seek out ways to increase your impact and challenge the status quo. • Extremely organized project manager capable of juggling multiple projects simultaneously. • Strong grounding in SEO best practices and tools. • Technical Proficiency: familiarity or willingness to learn tools such as Figma, WordPress, Ahrefs, Canva, Asana, and Google Suite. • SEO knowledge and experience • Proven ability to collaborate well with cross-functional teams • Excellent communication skills • (Preferred) content leadership experience at a high growth, software company. • (Preferred) previous experience working with small businesses or in one of Podium’s target industries.