Marketing Manager

October 29

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Churnkey

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customer success • business intelligence • churn prediction • SaaS analytics • retention

11 - 50

Description

• Own and manage all marketing metrics, including Google Analytics, Ahrefs, and Google Search Console, while overseeing a paid ads strategy. • Monitor and grow the marketing pipeline by tracking inbound leads, managing MQLs, and ensuring smooth handoffs to the Sales team. • Collaborate with the leadership team to maintain and execute Churnkey's messaging and branding guidelines across all platforms, including social media and various review sites. • Work with the inbound marketing team to develop and execute a content marketing strategy, ensuring the content calendar is maintained and production is consistent. • Collaborate with other departments namely Product & Design to execute low-lift outbound campaigns combining content, paid-ads, and social media. • Project manage the marketing queue, overseeing all initiatives and ensuring tasks are effectively assigned and moved from draft to publish. • Own or contribute to product marketing efforts and ensure alignment on strategy and execution. • Manage corporate communications, including, crafting company milestone narratives, curating company newsletter, and posting social media updates. • Collaborate with leadership to maintain a sound marketing budget and help make strategic decisions around it. • Collaborate with the inbound marketing team to research, purchase, and execute sponsorships in the PLG SaaS space. • Help facilitate scheduling, booking, and project managing editors for the Subscription Heroes podcast.

Requirements

• 3-5 years of experience in the SaaS industry, specifically with product-led growth software companies. • Proven track record of working with product teams or strong product-focused SaaS companies. • Experience creating content in the B2B and product-led growth SaaS space. • Familiarity with Stripe or other payment subscription billing systems is a plus. • Knowledge of subscription analytics and various subscription business models. • Strong collaborative skills, valuing teamwork and direct personal contribution to the company's growth.