Marketing Events Manager

October 28

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Zelis

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healthcare payments • payment integrity • payment accuracy • healthcare bill review • electronic payments

1001 - 5000

💰 $20.1M Venture Round on 2020-01

Description

• Primary responsibilities include end to end event management for advisory and executive council events including but not limited to event budget, invite strategy and execution, logistics, contracting, venue management, transportation, content management, onsite experience, production and AV • Align yearly council member engagement strategy with stakeholder priorities and initiatives including membership oversight and email newsletter project management • Secondary responsibilities include coordinating logistical and tactical needs for segment specific industry events and Zelis hosted client events, including but not limited to event budget management, invite strategy and execution, logistics, contracting, venue management, transportation, content management, onsite experience, production and AV, sponsorship and booth activations, pre- and post-conference campaigns and communications • Create event best practice guides and templates for both industry and hosted events • End to end project management of virtual events and webinars including invite strategy and execution, platform management, experiences, during event support, content management, etc. • Partners with the Marketing Operations Coordinator on budget and vendor management processes, including new vendor submissions, and legal and finance agreements. • Provide on-going evaluation across each event and membership and how to adapt for Zelis’ current, and future revenue generating and brand positioning needs • Manage, measure and report on effectiveness of events and other activation tactics, including key metrics, KPIs and benchmarks • Leads project management of all events/memberships in partnership with Sales and segment marketing

Requirements

• Understanding of how events support the full customer journey, including both revenue generation and brand building • Experience managing external and hosted event engagements and sponsorships • Proficient with MS Office programs and related marketing/ communications technologies - Hubspot and Cvent are not required, but a plus • Preferred: Management of third-party memberships/association