Senior Demand Generation Manager

September 17

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Clari

WebsiteLinkedInAll Job Openings

Sales • Analytics • CRM • Data Science • Enterprise Software

501 - 1000

💰 $225M Series F on 2022-01

Description

• Develop and implement demand generation campaigns across channels such as email, Pay-per-click (PPC), content syndication, and webinars to drive pipeline growth and customer acquisition • Collaborate closely with sales teams and revenue development reps (RDRs) to ensure alignment on target accounts, lead quality, and inbound qualification • Develop and optimize lead nurturing programs using marketing automation tools, ensuring a seamless handoff of qualified leads to sales teams • Track and report campaign performance, analyzing key metrics such as lead conversion rates, engagement, pipeline impact, and return on investment (ROI) to optimize strategies • Partner with product marketing and content teams to craft compelling messaging and content for demand-generation efforts • Manage budget allocation for demand generation activities, ensuring efficient use of resources and maximum ROI • Maintain strong communication with RDRs to ensure they are equipped with the necessary materials and strategies to support inbound and outbound campaigns • Adjust marketing efforts in real-time based on sales targets, BDR initiatives, and overall market dynamics • Leverage marketing automation platforms (Marketo) and CRM systems (Salesforce) to manage campaigns, ensure data accuracy, and create reliable reports for stakeholders • Collaborate with cross-functional teams to fuel demand generation activities with high-quality content, email, and event-driven campaigns that address target audience needs • Continuously refine and optimize demand generation tactics based on data insights and emerging best practices in B2B SaaS marketing

Requirements

• 5+ years of experience in demand generation within a B2B SaaS environment, with a proven track record of meeting or exceeding pipeline and revenue goals • Proficiency in marketing automation platforms (Marketo) and CRM systems (Salesforce), with strong skills in managing workflows, campaigns, and reporting • Data-driven mindset with the ability to analyze performance metrics and apply insights for continuous optimization of marketing campaigns • Excellent project management skills, capable of managing multiple initiatives, deadlines, and budgets simultaneously • Strong ability to collaborate across departments, especially with sales, to ensure seamless execution and alignment of campaigns • Ability to thrive in a fast-paced, high-growth environment with a hands-on approach to driving results

Benefits

• Remote-first with opportunities to work and celebrate in person • Medical, dental, vision, short & long-term disability, Life insurance, and EAP • Mental health support provided by Modern Health • Pre-IPO stock options • Well-being and professional development stipends • Retirement 401(k) plan • 100% paid parental leave, plus fertility and family planning support provided by Maven • Discretionary paid time off, monthly ‘take a break’ days, and Focus Fridays • Focus on culture: Charitable giving match, plus in-person and virtual events