Marketing Manager

January 19

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Clean Energy Credit Union

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Clean Energy Credit Union is a member-owned financial cooperative that focuses on financing clean energy solutions and promoting climate-friendly banking. They offer a range of eco-friendly financial products, including energy-efficient loans for solar photovoltaic systems, geothermal heat pumps, and electric vehicles. Clean Energy CU seeks to contribute to environmental sustainability by providing convenient online banking services that support clean energy initiatives, helping customers invest in a cleaner future. The credit union emphasizes its commitment to a greener world, making decision-making customer-driven rather than influenced by profit-maximizing shareholders.

Clean Energy • Renewable Energy • Loan Services

11 - 50 employees

Founded 2017

🏦 Banking

💸 Finance

⚡ Energy

📋 Description

• The Marketing Manager is responsible for supporting the credit union’s marketing efforts, with a focus on email marketing, content creation, and marketing automation. • Creates and facilitates the execution of a comprehensive content strategy aligned with credit union’s business goals and member needs. • Works with media coordinator on asset development and social media strategy. • Optimizes website content to improve organic rankings in search engines to increase interest and traffic. • Develops and implements workflows and automations within the CRM to increase usage and adoption of products and services. • Collaborates with cross-functional teams to identify opportunities to improve member experience. • Develops, executes, and optimizes personalized and segmented email marketing campaigns. • Monitors, analyzes, and reports on marketing campaign performance. • Ensures all marketing materials are aligned with the credit union’s brand guidelines and messaging. • Works directly with partners to plan and execute marketing campaigns. • Actively identifies and organizes participation in various events.

🎯 Requirements

• Bachelor’s degree in marketing, advertising, communication or a related field. • 2+ years of professional experience in marketing, with a focus on email marketing, content creation, and digital marketing strategies (required). • Minimum one year experience in a leadership role. • Proven experience in content creation, copywriting, and editing across various platforms (e.g., web, email, social media, blogs). • Advanced knowledge of content management systems (e.g., WordPress) and marketing automation tools (e.g., Creatio a plus, HubSpot, Marketo). • Knowledge of SEO best practices and social media management.