Head of Demand Generation - Director

October 17

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Description

• Develop demand generation strategy aimed to capture interest from qualified prospects for a market-leading open source analytical database with a fast-growing cloud service • Develop, track, and drive accountability to metrics that align with the company’s pipeline and revenue goals • Develop a deep understanding of the customer journey and ensure marketing touchpoints align with each stage of the buyer’s decision-making process • Implement lead scoring models and optimize lead qualification in collaboration with sales • Manage and mentor a team of demand generation specialists, ensuring professional development and growth within the team • Lead execution of key programs such as major and regional events, paid and organic search and social media campaigns, partner marketing initiatives, and more • Work with product marketing on prioritizing and executing integrated campaigns across the company focused on use cases and competitive migrations • Use data and analytics to track performance, optimize campaigns, and implement marketing attribution models • Develop pipeline acceleration programs and nurture campaigns to move prospects through the sales funnel • Drive account-based marketing (ABM) strategies, including automation and tooling, in partnership with sales and regional marketing teams • Own and expand customer advocacy and referral programs to increase customer-led growth • Lead efforts to test new channels, content formats, or techniques for scaling demand generation, fostering a culture of innovation and experimentation • Oversee the implementation and use of marketing automation tools, CRM systems, and other relevant technology to scale demand generation efforts

Requirements

• Proven experience leading demand generation teams at startups and scale-ups for B2B technology companies, ideally in the infrastructure space • Understanding of open source commercialization models and ways to discover and capture demand from this audience and nurture interest in commercial offerings • Understanding of product-led growth (PLG) based adoption motion for developer-oriented infrastructure SaaS offerings, and ways to measure impact of demand gen initiatives on accelerating the PLG flywheel • Experience collaborating with an enterprise sales team, ultimately responsible for capturing revenue, based on both month-to-month PLG customers and committed spend contracts • Strong background in events, paid search, integrated campaigns, ABM, marketing automation, lead management tools, and data-driven optimization • Proven ability to adapt and scale demand generation strategies across multiple regions, with an understanding of global market dynamics and localization strategies • Experience establishing measurable KPIs, and creating a repeatable process for reporting on these KPIs at the board level • Experienced in building and leading teams of regional and corporate marketers, fostering a culture of high-performance. accountability, and career growth

Benefits

• Flexible work environment • Healthcare - Employer contributions towards your healthcare. • Equity in the company - Every new team member who joins our company receives stock options. • Time off - Flexible time off in the US, generous entitlement in all countries. • A $500 Home office setup if you’re a remote employee. • Employee-driven international mobility - we enable you to relocate internationally if you wish (within certain countries and timelines and subject to role requirements, time zones and work permit considerations)