Senior Field Marketing Manager

October 21

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Clio - Cloud-Based Legal Technology

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web-based software • legal • practice management • law firm management software • legal software

1001 - 5000

Description

• Develop and execute event and field marketing strategies that increase brand recognition and establish Clio as a market leader in the UKI region • Implement in person, both regional and national targeted campaigns and events to generate high-quality leads, contributing to the sales pipeline and revenue growth • Gather and analyse partnership opportunities, weighing up and assessment of investment to inform strategic decisions and implementing marketing efforts to capitalise on these relationships • Develop and implement comprehensive event and field marketing plans tailored for driving growth across segments • Conduct market research to identify trends, opportunities, and competitive landscape and opportunities to win. • Organise and manage industry events, trade shows, virtual events and partner events, ensuring a strong brand presence and maximum engagement from concept creation through to follow up activities. • Plan, execute, and optimise multi-channel marketing campaigns, to drive registrations, attendance and lead opportunities. • Identify and develop strategic partnerships with industry organisations, influencers, and other key stakeholders. • Maintain direct alignment with sales leaders and sales teams in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy. • Analyse marketing data to assess the effectiveness of events and campaigns. Prepare regular reports and presentations on marketing activities, performance, and insights.

Requirements

• 7+ years of experience in a fast-paced, marketing focused organisation • Proven success in managing events and field marketing programs, along with strategic relationships with partners • Strong project management, time management, and execution skills • Excellent analytical skills and experience measuring data-driven marketing programs • Embodies strong organisational skills • Ability to maintain an optimistic, approachable, and self-starter attitude • Demonstrates creative spark as expressed in ideas for messaging, creative design, etc. • Willing to travel up to 50% of the time during peak event seasons • Proficiency with office productivity applications (e.g., Google Apps, google slides) • Experience in B2B SaaS Legal industry knowledge and/or experience • Familiarity with Asana, Salesforce, Looker

Benefits

• Competitive, equitable salary with top-tier health benefits and dental coverage • Hybrid work environment, with expectation for local Clions (Dublin) to be in office min. once per week on our Anchor Day • Flexible time off policy • Pension contribution • Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years