Sr. Performance Marketing Manager

August 9

Apply Now

Receive Emails with Similar Jobs

Cognigy

WebsiteLinkedInAll Job Openings

POWER UP Your Enterprise Contact Center to Exceed Customer Expectations and Improve Agent Satisfaction.

natural language processing • Enterprise artificial intelligence • machine learning • dialogue and chat systems • multi channel AI

51 - 200

💰 $15M Series B on 2022-02

Description

• Drive performance marketing which includes working with the growth team to plan and execute online performance campaigns including paid social, display, and SEM • Design, implement and optimize paid media strategies using all known digital channels (paid social, video ads, SEM, OOH) focusing business growth • Collaborate with the lines of business, digital experience (Web) team and other key stakeholders on driving acquisition, acceleration, and expansion through media investments, content planning and targeted digital experiences • Work with technical stakeholders in Web, martech, and Rev Ops to establish technology requirements that support paid media strategy, drive innovation and engagement, and improve overall experience • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Consistently test, measure, and analyze performance across all channels to optimize strategy, identify patterns, trends and user behavior • Team with agency partners, managing paid media strategy, testing and optimization, go-to-market timelines, measurement, and reporting • Design the campaign architecture and execute on new prospect acquisition strategies and tactics across paid social, search, affiliate/direct media buys, display, OOH, and test into new channels • Partner with Web analytics and martech to ensure media connections, tracking, and conversion events are set up properly • Measure, analyze, and communicate weekly paid media performance to internal stakeholders and senior leadership while thinking strategically about long-term drivers of channel platform success • Stay on top of trends and leading practices in paid media to drive innovation and stakeholder enablement

Requirements

• 6+ years experience in integrated demand and deep hands-on keyboard paid media expertise in adtech and martech including Google Analytics, Google media channels Meta, LinkedIn, etc. • Excellent problem analytical and problem-solving skills with the ability to interpret and extract insights from multiple and complex data sources • Proven ability to drive performance optimization through testing and experimentation • An entrepreneurial mindset and a desire to get into the details to drive performance with a high bias for action • Thrive in fast-paced and high-performance environments • Superb verbal and written communication skills with the ability to present to various audiences • Know-how in using Google Analytics 4, Google Ads Editor, Google Tag Manager, Power BI • Application experience of various advertising platforms, such as Google Ads, Bing Ads & Meta Ads

Benefits

• Attractive and performance-oriented salary • Company Pension Scheme • 25 days paid leave, plus 5 floating days, plus public holidays • Unique opportunity to help build and shape the company, with little hierarchy • Flexible working options • Colleague recognition, reward and celebration events • Global Employee Assistance Program • ClassPass membership, giving you access to a variety of fitness and wellness experiences • Ongoing learning and development opportunities, including LinkedIn Learning • One paid ‘Giving Back Day' each year, so you can volunteer for a charity or community activity of your choice • Subscription to the Calm app for you plus five friends/family members, giving you access to guided meditation, sleep stories, music, masterclasses, and much more