Coherent Corp.
Lasers • Semiconductors • Laser Systems • Laser Applications • Communication Components
Growth Marketing Manager
October 20
Coherent Corp.
Lasers • Semiconductors • Laser Systems • Laser Applications • Communication Components
Description
• Spearhead launch and growth of new SaaS product line • Establish strong brand presence and drive customer acquisition through AI-powered content • Collaborate with teams to ensure cohesive go-to-market strategy • Develop and execute comprehensive marketing plan focusing on content creation • Design impactful marketing campaigns across digital and offline channels • Identify and capitalize on emerging growth channels • Oversee digital media strategy and budget allocation • Manage relationships with media agencies and channel partners • Create audience-specific content using AI-powered tools • Support product launch marketing activities • Analyze marketing data and user feedback
Requirements
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field • 5-7 years of proven experience in a growth marketing role, with a demonstrable track record of achieving measurable results • Strong understanding and practical experience with AI marketing tools and technologies for content creation, SEO optimization, and campaign personalization • Proficiency in using marketing automation and analytics platforms (e.g., Google, Adobe, HubSpot, WordPress) to monitor campaign performance, generate insights, and guide optimization efforts • Excellent analytical and problem-solving skills, with the ability to interpret data, identify trends, and translate them into actionable marketing strategies • Exceptional written and verbal communication skills, with a knack for crafting clear, concise, and persuasive messaging for diverse audiences • Strong stakeholder management skills, with the ability to juggle multiple stakeholders that contribute to centralized projects
Benefits
• Competitive salary packages • Health Insurance (Medical and Dental) • Flexible working • Special Events (Hackathons, etc.) • No formal dress code • Non-hierarchical organization • Generous leave benefits • Fun international work environment • Global mobility opportunities
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