Group Product Marketing Manager - Developer

December 4

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Coinbase

WebsiteLinkedInAll Job Openings

Digital Currency • Software • Payment Processing • Bitcoin • Technology

1001 - 5000 employees

Founded 2012

₿ Crypto

💸 Finance

💳 Fintech

💰 $21.4M Post-IPO Equity on 2022-11

Description

• Responsible for the development and execution of a large segment of Coinbase’s marketing strategy for Coinbase Developer Platform and other related Coinbase developer products. • Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and tactics. • Develop and lead successful product launches and ongoing marketing campaigns. • Partner closely with the business development to develop compelling marketing collateral including event presentations, one-pagers, case studies, webinars, and websites. • Work cross-functionally with product, business development, design, communications, customer support, etc. to build our pipeline and improve conversion rates. • Measure and report against the performance of product marketing initiatives. • Think big about the future of crypto and how we can bring developers onchain more quickly.

Requirements

• Minimum of 5-12 years of crypto developer product marketing experience. • Strong foundation in software development and a thorough understanding of blockchain technology. • Powerful storyteller: written, verbal, and visual. • Demonstrated track record of creating campaigns to drive new customer acquisition, build community, deepen engagement & retention. • Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions. • Outstanding project management skills. • Ability to come up to speed on technical topics quickly. • Ability to form strong relationships with a product team and cross-functional partners. • Self-starter and ability to be ready to roll-up your sleeves and get things done. • Nice to haves: • Experience working on API products and developer platforms.

Benefits

• Target bonus + target equity + benefits (including medical, dental, vision and 401(k)).