Product Marketing Manager - Commerce

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Coinbase

WebsiteLinkedInAll Job Openings

Digital Currency • Software • Payment Processing • Bitcoin • Technology

1001 - 5000 employees

Founded 2012

₿ Crypto

💸 Finance

💳 Fintech

💰 $21.4M Post-IPO Equity on 2022-11

Description

• Own the marketing and growth of Coinbase Commerce, • Be the voice of the customer and trusted advisor informing product messaging, • Craft compelling narratives and messaging for merchants and developers, • Develop and lead successful product launches and marketing campaigns, • Build and manage activations driving product adoption, • Collaborate cross-functionally to achieve developer acquisition and retention, • Measure and report performance of marketing initiatives, • Think big about future of onchain payments, • Drive rapid experimentation across channels.

Requirements

• 2+ years of experience in product marketing for a payments, stablecoin, or fintech company, as well as experience within the onchain ecosystem • A self-starter who thrives in ambiguity, takes ownership, and has an entrepreneurial mindset • A proven ability to execute relentlessly, moving quickly from strategy to action and delivering high-impact results • A strong understanding of and passion for blockchain technology • Able to speak the language of a wide range of personas, from end users to onchain developers and enterprises • Powerful storyteller: written, verbal, and visual • Demonstrated track record of creating campaigns to drive new customer acquisition, build community, deepen engagement & retention • Advanced quantitative and deductive skills. Ability to run experiments, distinguish between the signal and the noise and make data-guided actions • Outstanding project management skills • Ability to come up to speed on technical topics quickly • Ability to form strong relationships with a product team and cross-functional partners

Benefits

• target bonus • target equity • benefits (including medical, dental, vision and 401(k))