Marketing Automation and Analysis Executive

September 20

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Description

• Manage and maintain our open source email automation platform (we currently use Mautic) • Develop and execute email marketing strategies, including planning, segmentation, creation, scheduling and optimization of email campaigns • Implement and manage automated email marketing campaigns, including trigger-based emails, drip campaigns and personalized messaging • Segment and target email lists based on customer behaviour, demographics and preferences in order to optimise campaign effectiveness • Monitor and analyse email marketing metrics such as open rates, click-through rates, conversion rates, and overall engagement, in order to measure campaign performance and identify areas for improvement • Collaborate with cross-functional teams to create engaging email content including copy, graphics and CTA’s to create visually appealing and impactful emails that align with brand guidelines • Ensure compliance with email marketing best practices and regulations to maintain a high standard of data privacy and security • Collaborate with the marketing team to integrate email campaigns with other marketing channels such as social media and content marketing, in order to ensure consistent messaging and maximize campaign impact • Stay up to date with industry trends, emerging technologies, and best practices in email marketing automation to continually improve campaign performance and deliver innovative solutions • Provide regular reports and insights to stakeholders on marketing activities, highlighting key findings and recommendations for optimization • Regularly review and analyse competitor content across their marketing platforms and report back to the marketing team with potential strategies to implement

Requirements

• Previous experience with Open Source Marketing Automation Tools: e.g.. Mautic • Proven experience in email marketing, preferably in a B2B environment • Proficiency in email marketing automation platforms, ideally Open Source • Experience in segmenting and targeting email lists based on user behaviour, demographics and preferences • Strong understanding of email marketing best practices, compliance regulations and data privacy laws • Analytical mindset with the ability to interpret data and make data-driven decisions • Good understanding of design principles and the ability to collaborate effectively with designers • Excellent written and verbal skills in English with the ability to create compelling email copy • Attention to detail whilst handling multiple projects simultaneously • Based within +/- 3 hours of UK time zone