International Marketing Manager

September 17

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AIP Publishing

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STM Publishing

51 - 200

Description

• Develop and implement a comprehensive EU/UK marketing strategy that aligns with AIP Publishing’s brand, goals, and values, including institutional and author campaigns, digital and social media efforts, and events. • Together with the US-based marketing team, execute researcher engagement activities to drive usage of our existing and new products, which will reinforce the value of our subscriptions, Read and Publish agreements, and gold OA packages. • With the editorial and publishing teams, develop and carry out an EU/UK thought leadership strategy. • Work with Sales Managers to identify strategic opportunities that resonate with the library community and ultimately drive sales and retention. • Work with stakeholders to create engaging multimedia campaigns to promote the AIPP brand, AIPP journals, publishing partner journals, and other products. • Ensure alignment of UK/EU and global marketing strategies. • Develop and execute regional marketing launch plans for new products and journals as needed. • Communicate goals, initiatives, and results of marketing campaigns internally. • Develop effective strategies and messaging to maximize our booth and general presence at key library and academic conferences. • Organize editor and other events that build researcher/author engagement.

Requirements

• Bachelor's degree or equivalent in marketing or a related function. • Deep experience as a marketing manager in a publishing environment (STM preferred), or working knowledge of scientific publishing. • Familiarity with digital marketing channels and practices and GDPR regulations in the EU and UK. • Able to prove past successes in terms of brand awareness, academic outreach, and digital marketing campaigns. • Familiar with marketing analytics and able to perform basic analysis around usage, conversion rates, and identifying trends. • Ability to speak French, German, Spanish or Italian a plus. • Proficiency and experience with Microsoft Office. • Ability to travel up to 30%.