Media Director

January 27

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

👔 Director

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Compound Growth Marketing

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Compound Growth Marketing is a full-funnel demand generation firm specializing in sustainable growth strategies for high-growth B2B tech companies, particularly in the SaaS sector. The company offers a Predictable Demand System™, which emphasizes the importance of top-of-funnel strategies to drive down-funnel conversions. With expertise in revenue operations, account-based marketing, and both content & SEO and paid media management, CGM provides a comprehensive approach to demand generation. Their experienced team takes full accountability for clients' growth goals, tailoring strategies to align sales and marketing efforts, and optimizing revenue outcomes. Compound Growth Marketing has been recognized as one of the fastest-growing private companies in America, underscoring its success and impact in the industry.

11 - 50 employees

🤝 B2B

☁️ SaaS

📋 Description

• ABOUT THE COMPANY • Compound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100M+ in revenue by building sustainable demand generation systems. • CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas: Deal Volume, Deal Process, and Actionable Insights. • Improvements in each of the areas compound on one another - leading to sustainable growth. • The outcome is a personalized Predictable Demand System™ that is tailored to each client’s resources, ambitions, and unique brand. • The purpose of our Predictable Demand System™ is to generate new opportunities, put them through a repeatable system for qualifying and closing deals, then gather the insights to inform strategic decisions as you continue to invest in your vision for growth. • We have a track record of driving measurable results and best-in-class multi-channel marketing solutions. • About the Role • We are seeking a dynamic and experienced Media Director to lead our marketing initiatives in the B2B technology and cybersecurity space. • This role is pivotal in driving demand generation, brand awareness, and measurable outcomes across diverse media platforms. • The ideal candidate will have deep expertise in digital media strategy, performance marketing, and integrating marketing efforts within a complex B2B environment. • Key Responsibilities • Strategic Media Leadership: Develop and implement multi-channel strategies and media plans that align with business objectives and effectively reach target audiences in the B2B technology and cybersecurity sectors. • Campaign Management: Oversee the planning, execution, and optimization of campaigns that drive demand at all stages of the funnel, ensuring alignment with sales and revenue goals. • Budget Management: Develop and manage media budgets across campaigns, partners and tactics. • Agency Collaboration: Lead relationships with external agencies to leverage their expertise in demand creation, programmatic advertising, and specialized platforms. Agency experience is preferred to ensure seamless execution and communication. • Media Buying & Platform Expertise: Identify, evaluate, and establish relationships with media vendors, publishers, programmatic tools, and platforms to effectively build and optimize campaigns targeting IT decision-makers, security professionals, and other high-value personas. • Data-Driven Decision Making: Analyze key performance metrics (KPIs) such as Cost Per Lead (CPL), Cost Per MQL, and pipeline ROI to continuously optimize performance, assess effectiveness, and inform future strategies. • Content Integration: Partner with content and creative teams to ensure media plans effectively support messaging strategies and brand narratives. • Marketing Technology Integration: Work with the marketing operations team to ensure seamless integration of marketing tech stacks, ad platforms, and attribution tools to maximize the impact of campaigns. • Team Development: Mentor and develop a team of media professionals, fostering a culture of innovation, accountability, and excellence.

🎯 Requirements

• Experience: 7+ years in media strategy, digital advertising, or performance marketing, with experience in B2B (preferably technology and cybersecurity). • Agency Background: Preferred experience working in or managing relationships with media or marketing agencies. • Technical Expertise: Deep understanding of demand creation and capture channels, ad platform capabilities, and how to build and target audiences effectively. • Analytical Skills: Proficiency in data analysis tools, marketing attribution models, and developing actionable insights. • Communication: Exceptional verbal and written communication skills, with the ability to present complex strategies to stakeholders. • Leadership: Proven track record of managing and growing high-performing teams.

🏖️ Benefits

• Comprehensive health benefits including health, dental, vision, and more. • Fully remote culture • Flexible work schedules • Unlimited PTO and sick leave policies • 401k company match • Parental leave • Work from home stipend