Director of Product Marketing

2 days ago

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ConductorOne

WebsiteLinkedInAll Job Openings

11 - 50 employees

🔐 Security

📋 Compliance

🏢 Enterprise

💰 Series A on 2023-08

Description

• Become the expert on our buyers, who they are, how they buy and their key buying criteria. • Understand the identity competitive landscape and become an expert on our competition and how they are positioned. • Develop product positioning and messaging that resonate with our target buyer personas. • Understand and document our buyer’s process: research where they get information, and the ‘who, what, when and why’ behind the decisions they make. Drive changes to our sales and marketing processes based on what you learn. • Help plan the launches of net-new products and releases of existing products: collaborate and manage the cross-functional implementation of the plan. • Act as the primary thought leader for C1’s products and GTM point of view: including preparing materials and research for speaking engagements and written works. • Understand and support our sales team and their needs: train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. • Become master of the C1 demo, use it to train and onboard new reps and other incoming C1 team members.

Requirements

• You have experience working with security channel partners and resellers. • You have 5+ years of cybersecurity product marketing experience with at least 3 years of experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research). • You have excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. • You have exceptional ROI-tracking skills, able to prove what is –or isn’t—working. • Extra credit if: You’ve done some solid evangelism: podcasts, webinars, speaking engagements.