Web Conversion Manager

5 days ago

Apply Now

Receive Emails with Similar Jobs

ConnectWise

WebsiteLinkedInAll Job Openings

ConnectWise is a leading provider of software and services for managed service providers (MSPs), offering solutions designed to automate and streamline operations in IT management, cybersecurity, and business management. Their Asio platform is purpose-built for MSPs, delivering tools for unified monitoring and management, cybersecurity, data protection, and business management. ConnectWise provides services like professional services automation, remote monitoring and management (RMM), quote and proposal automation, IT documentation, and financial management among others. Through partnerships and integrations with top-rated vendors, ConnectWise enhances its offering for IT service management. The company also hosts industry events and provides community support to foster growth and innovation in the MSP sector.

Automation • Help Desk • Managed Services • CRM • Project Management

501 - 1000 employees

Founded 1982

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 $585k Seed Round on 2019-06

📋 Description

• The Website Conversion Manager is responsible for our website's conversion rate optimization (CRO) through A/B and multivariate testing, web traffic and behavior analysis, and performance monitoring. • This role works closely with web developers, product managers, designers, and business teams to implement strategies that enhance user experience and drive conversions • Provides support to the Marketing teams, with a high attention to detail • Researches, analyzes, and documents findings • May coach and review the work of other team members • Function as the SME for the Web team’s conversion optimization practice • Partners with leaders and SMEs to develop and manage the experimentation roadmap • Conducts A/B testing and multivariate testing to evaluate the effectiveness of different website elements and identify opportunities for improvement • Analyzes web analytics data to understand user behavior, identify trends, and provide actionable insights to improve website performance • Develops and implements conversion optimization strategies to increase website conversion rates and achieve business goals • Collaborates with cross-functional teams, including marketing, design, and development, to ensure alignment and successful execution of optimization initiatives • Creates detailed reports and dashboards to track key performance indicators (KPIs) and communicate findings to stakeholders • Stays up to date with industry trends, best practices, and emerging technologies in web analytics and conversion optimization

🎯 Requirements

• Ability to manage projects and processes independently with limited supervision • Advanced knowledge of applicable work area • Ability to situationally adapt and understand new technology/processes as per business requirements • Strong analytical skills and the ability to interpret complex data sets • Excellent communication and presentation skills • Detail-oriented with a strong focus on delivering measurable results • Proficiency with CRO tools such as Optimizely, VWO, Google Optimize, etc. • Proficiency with web analytics tools such as Google Analytics, HotJar, Siteimprove, and similar platforms • Preferred: Knowledge of HTML, CSS, and JavaScript • Preferred: knowledge of user experience design principles