Senior Product Marketing Manager - Product Analytics
October 1
Description
• Go-to-Market Strategy: Develop and execute go-to-market strategies for product analytics. • Solution Messaging & Positioning: Craft compelling messaging and competitive positioning. • Collaboration & Innovation: Work closely with Content and Marketing teams. • Product Strategy Partnership: Collaborate with product management to shape product strategy. • Sales Enablement: Partner with field enablement and field teams to articulate value. • Launch Plans & Execution: Coordinate with product, partner, and customer service teams. • Performance Tracking: Track, measure, and report on key metrics.
Requirements
• Must have experience marketing a product analytics SaaS technology. • Minimum of 5 years of experience in solution marketing for B2B SaaS technology products, including experience with technology and services partners. • In-depth knowledge of the mobile app market, including native and hybrid development frameworks and the vendor ecosystem. • Proven expertise in developing go-to-market strategies for various verticals. • Demonstrated ability to launch and grow innovative product, partner, and service-based solutions. • Strong understanding of multi-product, services, and partner-related solution marketing. • Confident and articulate leadership style, capable of expressing informed opinions within a strong, experienced team. • High energy, proactive, and creative approach to marketing challenges. • Proven track record of success in a fast-paced, collaborative, and flexible work environment. • Experience partnering with sales leadership to support revenue goals. • Exceptional writing and storytelling skills, capable of creating compelling marketing content. • Excellent project management skills, with the ability to manage multiple projects under tight deadlines. • Strong team player with an analytical mindset for data-driven decision-making. • Native or fluent proficiency in English.
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