Field and Channel Marketing Manager

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ControlUp

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Microsoft • Citrix • AWS • Azure • VDI

201 - 500

Description

• About ControlUp: ControlUp is the market leader in Digital employee experience (DEX) management. • We enable IT Admins to be more proactive with visibility into digital experiences. • We have a fun, energetic culture that values transparency and curiosity, blending hard work and humor. • The Role: We seek a Field & Channel Marketing Manager to develop and execute marketing strategies for sales teams and channel partners in high-tech IT SaaS companies. • Collaborate with teams to drive demand generation and build strong partner relationships.

Requirements

• At least 5+ years of experience working in high-tech IT SaaS companies, particularly within channel marketing, with a focus on resellers, distributors, and partner programs. • Proven experience running channels with resellers and distributors, and a strong understanding of the IT SaaS channel ecosystem. • Demonstrated success in developing and executing demand generation campaigns, with experience in digital tactics such as e-marketing, PPC, content syndication, and webinars. • Proficiency in CRM systems like Salesforce (SF), and marketing automation platforms such as Marketo, with experience in developing, executing, and measuring integrated marketing campaigns. • Experience using tools to track, analyze, and improve campaign effectiveness. • Ability to design and execute strategic marketing plans with measurable, high-impact results. • Excellent interpersonal, writing, presentation, and project management skills. • Strong skills in managing budgets effectively. • Proactive and independent, with the ability to assert ideas and solicit feedback to achieve goals.