Field and Channel Marketing Manager
November 21
Description
• ControlUp is the market leader in Digital employee experience (DEX) management. • Our product suite enables IT Admins to be more proactive and have greater visibility into the digital experience of their users. • We have a fun and energetic company culture. • Our company values transparency and curiosity. • We balance hard work with humor and a lively atmosphere. • Looking for a Field & Channel Marketing Manager to develop marketing strategies for regional sales and channel partners. • The role includes overseeing demand generation and building partner relationships for market traction.
Requirements
• At least 5+ years of experience working in high-tech IT SaaS companies, particularly within channel marketing, with a focus on resellers, distributors, and partner programs. • Proven experience running channels with resellers and distributors, and a strong understanding of the IT SaaS channel ecosystem. • Demonstrated success in developing and executing demand generation campaigns, with experience in digital tactics such as e-marketing, PPC, content syndication, and webinars. • Proficiency in CRM systems like Salesforce (SF), and marketing automation platforms such as Marketo, with experience in developing, executing, and measuring integrated marketing campaigns. • Experience using tools to track, analyze, and improve campaign effectiveness. • Ability to design and execute strategic marketing plans with measurable, high-impact results. • Excellent interpersonal, writing, presentation, and project management skills. • Strong skills in managing budgets effectively. • Proactive and independent, with the ability to assert ideas and solicit feedback to achieve goals. • Preferred location - Central, mountain or western time zones
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