Senior Growth Marketing Manager - Paid Social

March 15

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CookUnity

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CookUnity is a meal delivery service offering a wide selection of chef-crafted, gourmet dishes delivered directly to customers' doorsteps. The company collaborates with award-winning chefs to create diverse, restaurant-quality meals that cater to various dietary preferences and lifestyles, such as keto, vegan, paleo, and more. CookUnity focuses on providing convenience and flexibility with options ranging from 4 to 16 meals per week, which can be customized or automatically selected based on the customer's preferences. The meals are delivered fresh, not frozen, ensuring high quality and taste. The company also emphasizes sustainability with its packaging solutions and seeks to reduce waste. CookUnity presents a convenient way to enjoy high-quality meals prepared by top chefs without the hassle of cooking.

foodtech • technology • D2C • chefs • subscription

501 - 1000 employees

Founded 2015

🛍️ eCommerce

👥 B2C

📋 Description

• About CookUnity: Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 35 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul. • About the CookUnity Growth Team:The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. • About the Role: As a Senior Growth Marketing Manager, Paid Social, you’ll own and scale our paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging platforms. You’ll leverage data, creative, and audience insights to drive high-ROI acquisition while maintaining CAC efficiency. This role is ideal for someone who thrives in high-growth, DTC environments and is excited to build a best-in-class paid social program at the intersection of performance marketing, creative, and product. • Own and Execute Paid Social Growth Strategy: Develop, implement, and optimize a full-funnel paid social strategy across Meta, TikTok, Snap, Reddit, X, and emerging channels. Manage and scale multi-million dollar budgets while improving customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV). Drive incremental customer acquisition while maintaining efficiency, ensuring campaigns are scalable and profitable. • Optimize Campaigns, Budgets & Creative to Maximize Growth: Continuously analyze performance metrics and translate insights into actionable optimizations. Implement media mix modeling and incrementality testing to understand channel impact. Work closely with the Performance Creative team to develop and test high-converting ad creatives across static, video, and UGC formats. Conduct audience segmentation and targeting experiments to scale high-LTV cohorts. • Build and Execute a Robust Testing Roadmap: Define a structured A/B testing roadmap for campaign creative, audience strategies, bidding strategies, ad formats, and other key performance drivers. Partner with Growth Product and CRO teams to develop and test landing pages that improve conversion rates. Explore new automation, AI, and machine learning tools for real-time optimization. • Cross-Functional Collaboration for Growth: Work with Brand, Product, Tech, and Data Science teams to align paid social strategies with the overall growth vision. Collaborate with Performance Creative to drive data-driven storytelling that resonates with CookUnity’s target customers. Partner with the CRM team to ensure new customers transition seamlessly into the lifecycle journey for retention. • Stay Ahead of Industry Trends & Advise Leadership: Monitor platform updates, policy changes, and new advertising features across Meta, TikTok, Snap, and others. Bring innovation into CookUnity’s paid social approach, identifying emerging trends, betas, and AI-driven tools that can drive efficiencies. Report key findings and strategic recommendations to senior leadership, ensuring CookUnity remains ahead of competitors.

🎯 Requirements

• 6+ years of experience in Growth Marketing, with an emphasis on paid social within high-growth DTC companies. • A Bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role. • Excellent leadership skills that help attract and develop outstanding marketing talent, challenge people to excel and elicit their sustained high performance - a great team player and fun to work with. • Collaborative attitude and comfortable working in a fast-paced environment • Experience with data analytics and visualization platforms such as Tableau, Google Analytics, Looker, and/or Mixpanel. • A creative-minded person with a strong interest in developing a cohesive brand presence across marketing touchpoints. • Outstanding degree of understanding in a marketing or tech-related subject (e.g. adtech, data science, engineering, economics, marketing, business). • Generate solutions from deconstructing problems derived from qualitative (e.g., branding, design, campaign creatives) and quantitative (e.g., performance, attribution, LTV) marketing challenges. • Experience in managing large marketing budgets at high growth companies and/or performance marketing agencies.

🏖️ Benefits

• Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you! • Work remotely: design the life that you want. • Enjoy 15 days of vacation each year from start date. • Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid. • Compassionate Leave: 3-5 days each time the need arises. • Personalized English coach • If you are required to report to work on any of the selected National Holidays (ARG) you’ll be paid double your normal daily rate.