Marketing Manager - B2C

November 21

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Core Education

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Description

• Serve as Project Lead for online degree programs, collaborating with internal teams and external delivery partners to ensure seamless execution and delivery. • Implement Lead Generation Strategies across multiple channels, including paid and organic SEM, email marketing, and other digital platforms to drive enrollment and engagement. • Develop and Maintain Marketing Calendars for various online degree program affiliates, ensuring alignment with campaign timelines and objectives. • Conduct Market Research to analyze target audiences, competitive landscapes, and industry trends, providing insights to inform marketing strategies. • Oversee Content Accuracy and Consistency, ensuring all materials adhere to brand guidelines, messaging objectives, and quality standards. • Manage Paid Media Campaigns by coordinating with internal and external delivery teams to optimize performance and achieve strategic goals. • Facilitate Affiliate Communication by organizing and maintaining regular meetings, updates, and collaboration with Core’s online degree program partners. • Support New Program Launches, including website and landing page development, target audience research, positioning and messaging strategy, media planning, KPI definition, and ongoing optimization efforts. • Collaborate with the Marketing Associate for Online Certificate Programs to leverage strengths, skills, and best practices across the marketing team, ensuring a cohesive and effective approach.

Requirements

• Bachelor's degree in marketing, business, or a related field. • 2-3 years of experience in marketing (experience in higher education a plus). • Experience with digital marketing channels, including but not limited to search engine marketing (SEM), display advertising, social media advertising, email marketing, mobile, influencer marketing, and affiliate marketing. • Excellent analytical, problem-solving, and decision-making skills. • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously. • Exceptional communication and interpersonal skills to collaborate effectively with cross-functional teams and external partners.