Senior Director - Field and Account-Based Marketing

August 8

Apply Now

Receive Emails with Similar Jobs

Coupa Software

WebsiteLinkedInAll Job Openings

Spend is the fuel to help your company deliver performance, profitability, and purpose!

Procurement • Finance • Cloud-based Financial Applications • Purchasing • Sourcing

1001 - 5000

Description

• Collaborate directly with North American sales leaders to understand challenges and opportunities to drive strong alignment of a field marketing and ABM strategy that supports sales pipeline and revenue goals • Translate sales objectives (both opportunity and relationship-based) into ABM program objectives and project plans • Lead a team to develop compelling ABM programs (1:1, 1:Few) that successfully engage target companies and personas, moving them effectively through the buyers’ journey • Lead a team to develop and customize targeted regional events and other programs that drive mid-late funnel pipeline acceleration • Drive collaboration with other functional leaders within Marketing to ensure alignment across the department and act as the primary voice to represent the needs from Sales • Understand the marketing operations ecosystem to coach your team members to leverage tools available to execute multi-channel campaigns • Provide coaching and guidance to your team members and remove obstacles where necessary to ensure they can execute their programs effectively • Use data and industry best practices to formulate in-depth analysis, insights and interpretation to enable your team to optimize their programs • Manage the Field and ABM marketing budget effectively and coach your team members on ensuring they know how to determine goals and ROI for their respective investments

Requirements

• 12+ years of proven experience in B2B SaaS demand generation, field marketing, and/or ABM • Experience with managing a team with diverse experiences and backgrounds • Proven analytical skills, able to assess opportunities and make decisions on the ROI of programs and investments • Data-driven mindset with the ability to analyze and interpret marketing metrics • Exceptional ability to lead, influence, and work across organizational boundaries, with a strong track record of cross-functional collaboration • Ability to operate and excel at strategic as well as tactical levels • Excellent communication and facilitation skills, both at the executive level and with peers and cross-functional teams • Ability and willingness to travel to external events and/or internal meetings at Coupa offices (expected 25 - 30% travel) • Experience with Salesforce and Marketo is required