Channel Marketing Manager

August 6

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💰 $10M Series A on 2021-10

Description

• Shape and execute a channel marketing strategy to engage partners and generate revenue. • Understand partners’ business objectives and build and execute agreed-upon marketing strategies. • Collaborate with Product Marketing to provide timely and relevant channel-enablement communications, promotions, and education for new product launches. • Manage and optimize content for email campaigns, newsletters, video scripts, blogs, ads, social media, and collateral. • Create high-quality, multi-format content such as social media posts, video scripts, email campaigns, sales enablement materials, partner case studies, blog content, and white papers. • Manage all aspects of channel and partner events, including webinars, tradeshows, and Partner Forums. • Coordinate event logistics, including strategy, materials creation, vendor relations, site selection, registration, agenda scheduling, staffing, and on-site production. • Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams. • Plan and manage account-based marketing activities with the Channel Sales team, identifying key accounts and executing strategic campaigns. • Track, analyze, and report on channel marketing data to shape future marketing strategies. • Collaborate with Operations teams and sales leaders to ensure full cycle follow-through for Marketing Leads and MQLs.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field. • 5+ years of experience in channel marketing, account-based marketing, or related roles. • Strong understanding of channel sales, partner ecosystems, and go-to-market strategies. • Proven experience in managing marketing budgets and executing marketing strategies. • Excellent content creation skills, including long-form and short-form copy, video scripts, and social media content. • Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events. • Proficiency in marketing analytics and data-driven decision-making. • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.