Sr. Marketing Manager, Digital and Experience Marketing

August 15

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Coupa Software

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Spend is the fuel to help your company deliver performance, profitability, and purpose!

Procurement • Finance • Cloud-based Financial Applications • Purchasing • Sourcing

1001 - 5000

Description

• Establish a deep understanding of Coupa within assigned industry category (i.e., Procurement, Finance, Supply Chain) – from industry thought leadership to platform capabilities to products and their specific features • Develop target buyer personas and tailor brand and solution-specific messaging, journey-based media and channel activation plans, content and digital/physical engagement experiences to drive audience engagement and MQLs • Create and manage paid, owned and earned programs using advertising (SEM, PPC, display, social, etc.), ABM, marketing automation and reporting platforms, including but not limited to: Twitter, Facebook, LinkedIn, Google, Bing, Instagram, Demandbase, 6Sense, Rollworks, Marketo, Tableau, Salesforce, etc. • Develop nurture streams to continuously re-engage customer and prospect audiences • Closely monitor active campaign and channel tactics to recommend changes that will improve effectiveness, optimize performance and drive greater impact on sales cycles • Maintain executional rigor to ensure a fluid development approach, keeping a close eye on industry competitors to promote constant, ongoing differentiation • Recommend and present new strategies, ideas and fresh, scalable approaches to creatively and effectively market and position Coupa and its total spend management solution capabilities • Success will be achieved through effective leadership, communication, collaboration, expectation setting, strategic guidance, executional oversight and business results

Requirements

• Industry-specific marketing expertise conversant in modern marketing techniques and tools • Technology marketing background, specifically in SaaS • Procurement, Finance, Supply Chain experience and topical expertise preferred • Integrated marketing expertise and creative problem-solving skills—global experience ideal • Effective and personable, demonstrating passion, objectivity, and poise under pressure • Engaging motivational skills as a presenter and communicator • Self-starter with excellent time management, organizational skills, and attention to detail • Willingness to travel • Bachelor’s degree in marketing or related field required • 5+ years of agency or corporate marketing experience • Proven experience working within X-functional teams and external agencies • Advanced knowledge of digital marketing and marketing automation best practices • Demonstrated analytical approach, understanding of core marketing and pipeline metrics